Festival Coordinator, Social Media - Sundance Institute

POSITION OVERVIEW

The Festival Coordinator, Social Media is charged with executing the Sundance Institute’s social media strategy to increase engagement, visibility, participation, traffic, and program awareness.

Working closely under the direction of the Senior Manager, Social Media, the Festival Coordinator supports Sundance Institute’s commitment to introducing the work of independent artists to new audiences by helping to spread the word about the Festival and increase engagement in the digital space.

This temporary position works full time from Monday, November 18, 2024 through Friday, January 31, 2025 and will be required to work extended hours, including some evenings, weekends, and holidays to meet key deadlines and respond to on-call needs as assigned. This position must be based within a commutable distance to our Park City, UT office in order to work on-site in a hybrid capacity throughout its employment. Full-time availability will be required during the Sundance Film Festival. There will be ample opportunity for remote work leading up to the Festival in January. A total of two (2) roles are available.

Top priorities include but are not limited to…

• Concepting, creating, and executing high quality original content and caption copy daily for social media channels to drive increased engagement, participation, conversation, and audience growth.

• Filming video from phone, quickly editing, and writing copy to post on TikTok + Instagram Reels.

• Consistently deliver informative, inspirational, engaging, shareable posts that gain followers.

• Monitoring and tracking viral trends, memes, entertainment news, and current/cultural events to create timely, relevant social media content, and tactics.

• Developing strong visuals and powerful storytelling utilizing various graphics tools while adhering to our Festival brand guidelines.

• Working closely with the Marketing, Communications, and Sponsorship teams to craft and deploy sponsored content and campaigns.

• Working with talent and other strategic partners to amplify Festival messaging and ensure social media obligations are fulfilled.

• Supporting in the development and maintenance of social media calendars.

• Executing social media strategy for the Festival and the Sundance Institute during the Festival season.

• Ensuring a consistent voice in keeping with brand guidelines.

• Assisting the team with management and quality control for content submitted by employees, artists, third party providers, and sponsors.

• Monitoring social channels to ensure adherence to Codes of Conduct for social platforms and the Festival Community Agreement.

• Mining user-generated content for possible sharing on our social channels.

• Attending events to capture video and photos, and posting live as assigned.

• Collaborating with various Festival departments to support and amplify their messaging.

• Assisting with customer support as needed and responding directly to customer inquiries.

• Working closely with the Creative Director and Design team as well as the Content Producer to manage social media asset requests and creative feedback.

You have the following direct or transferable skill sets:

• 2 years experience creating and executing social media strategies across a variety of platforms and tools.

• Demonstrated ability to create and publish engaging content, including a strong portfolio of past social work demonstrating its impact and reach.

• Proficiency in social media platforms, including Instagram, TikTok, Facebook, X, LinkedIn, YouTube, Reddit, Letterboxd, and Threads.

• Experience publishing on all major social channels, measuring and reporting with analytics software, monitoring with social listening software, and creating social media promo kits.

• Strong experience with paid content promotion and live event coverage.

• Excellent copywriting skills.

• Proficient in Canva, Photoshop, Adobe Premiere Pro and Creative Suite, Frame IO, and CapCut.

• Mobile phone photography and video skills.

• Excellent organizational skills and attention to detail.

• Ability to maintain confidential information.

• Strong communication skills required to work effectively with a variety of people.

• Legal authorization to work in the United States.

You will be successful in this role if you...

• Demonstrate creativity, and resourcefulness in your work and help to foster an online community through social media.

• Showcase a familiarity with the Sundance Institute and the Sundance Film Festival including past film titles/film in your work.

• Remain organized in your approaches and demonstrate passion about the arts and storytelling in the work you create.

• Help create content that values a diversity of voice.

• Grow our online following by developing meaningful, lasting social media connections with independent film fans, aspiring, emerging, and established artists, press and industry, and other supporters of the Institute, Festival, and the storytelling community at large.

In addition to an hourly pay of $20.32, this position is eligible for benefits & perks, highlights include:

• Paid sick leave and Institute holidays

• Employee assistance program

• Employee Wellness Initiatives

• Sundance Film Festival passes and benefits (varies each year)