Field Marketing Coordinator - Greenlink HCMRecruiting
California, CA
About the Job
We are currently hiring on behalf of one of our valued clients, a leading company in its industry. This exciting opportunity offers the chance to join a dynamic team in a fast-growing organization. As their recruitment partner, we are looking for top talent to fill the Field Marketing Coordinator role. If you're passionate about Marketing, we encourage you to apply and take the next step in your career with this exceptional company.
Job Summary
The Field Marketing Coordinator will be responsible for executing localized marketing strategies to drive brand awareness, lead generation, and customer engagement. This position supports the planning, implementation, and evaluation of marketing programs and events in designated regions. The ideal candidate is detail-oriented, creative, and possesses strong communication and project management skills.
Key Responsibilities
Event Coordination: Plan, organize, and execute local events, trade shows, and promotional activities to increase brand presence in key markets.
Campaign Execution: Collaborate with the marketing team to implement regional marketing campaigns, including advertising, promotions, and digital marketing efforts.
Partnership Development: Build and maintain relationships with local partners, vendors, influencers, and community groups to amplify marketing efforts.
Brand Representation: Ensure consistent brand messaging and presence at all events, working closely with sales and corporate marketing teams.
Field Support: Provide support to sales teams with localized marketing materials, product samples, and event kits.
Data Collection & Reporting: Gather and analyze data from marketing activities to measure campaign success, track ROI, and identify opportunities for improvement.
Budget Management: Assist in managing the marketing budget for regional activities, ensuring cost-effective execution of campaigns and events.
Market Research: Monitor competitor activities, market trends, and customer feedback to make informed recommendations for future campaigns.
Content Development: Assist in the creation of localized marketing content, including flyers, brochures, digital assets, and social media posts.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
1-3 years of experience in marketing, event planning, or a similar role.
Strong project management skills with the ability to manage multiple tasks and deadlines.
Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
Creative thinking with an eye for detail and design.
Proficiency in Microsoft Office, Google Suite, and marketing tools (CRM, email marketing, etc.).
Experience with social media platforms and digital marketing is a plus.
Ability to travel for events and marketing activities as needed.
Preferred Skills
Experience in a fast-paced, deadline-driven environment.
Familiarity with marketing automation tools and CRM systems.
Basic knowledge of graphic design tools like Adobe Creative Suite or Canva.
Event planning or trade show coordination experience.
Key Competencies
Organizational and multitasking skills.
Creative problem-solving and flexibility.
Strong attention to detail.
Ability to work independently and in a team.
Analytical mindset with a focus on data-driven results.
Work Environment
This role requires travel to local events, field locations, and trade shows. Some physical activity such as setting up event booths or moving materials may be required.
We believe that diversity is our strength, and inclusion is our foundation. We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other protected class. We welcome all perspectives and backgrounds to join us in cultivating a workplace where everyone thrives and contributes to the future of the cannabis industry. Let's grow together in an inclusive environment!
