Field Marketing Manager - Crowdbotics
Berkeley, CA
About the Job
Crowdbotics is on a mission to radically transform the software development lifecycle by unlocking the code you've already built, so you can focus on the code that makes a difference. Our software development platform uses generative AI to help systematically reuse plans, specs and code so you can focus on the code that makes a difference – just the new, differentiated capabilities. The Crowdbotics platform helps enterprises build applications with unprecedented speed, efficiency and less risk.
Crowdbotics is seeking an experienced Field Marketing Manager with expertise in managing third-party events and trade show sponsorships. The ideal candidate will lead and execute Crowdbotics' participation in various conferences, managing event planning, execution, and follow-through. Outside of events, this role includes handling social media management, email communications, light creative/design work, and webinar execution. Familiarity with CRM, ABM tools, and project management platforms is highly preferred.
Key Responsibilities:
- Events Management (75%): Lead the planning, execution, and post-event follow-up for Crowdbotics' participation in third-party conferences, trade shows, and webinars. Ensure smooth logistics, staffing, timelines, and coordination.
- Trade Show & Sponsorship Management: Handle all aspects of trade show sponsorships, including booth setup, budgeting, staff management, contract negotiations, and post-event reporting.
- Field Marketing: Collaborate with the marketing team to develop and execute event-related content and campaigns for email, social media, and external collateral. Work on pre-event, during-event, and post-event marketing strategies.
- "Non-Event" Work: During downtime between events, contribute to various marketing initiatives, including email communications, social media management, and light creative/design work (e.g., Canva).
- HubSpot Integration: Work with content marketers to push event campaigns through HubSpot.
- Social Media Coordination: Engage partners/audiences on social media with direction from marketing management.
- Stakeholder Engagement: Liaise confidently with external stakeholders, vendors, and event organizers to negotiate contracts and manage relationships.
- Technology & Systems: Use and manage tools such as HubSpot (or Salesforce), ABM platforms (6Sense, DemandBase), design tools (e.g., Canva), and project management platforms (Asana, Monday, Notion) to optimize event and marketing efforts.
- Travel Requirements: Most events will be remote, but this role requires travel for major trade shows once a quarter for at least a week.
- Post-Event Reporting: Provide in-depth analysis of event performance, sponsorship ROI, and recommendations for future improvements.
Qualifications:
- Proven experience in event coordination and field marketing, with a focus on third-party events, trade shows, and sponsorships.
- Familiarity with CRM platforms (HubSpot or Salesforce) and ABM tools (6Sense, DemandBase) is strongly preferred.
- Basic design skills using Canva or similar tools.
- Proficiency with project management platforms such as Asana, Monday, or Notion.
- Strong negotiation and contract management skills.
- Experience with social media management
- Understanding and ability to utilize campaign integration systems via platforms like HubSpot.
- Ability to manage multiple events/projects simultaneously with exceptional organizational and time management skills.
- Excellent verbal and written communication skills.
- Willingness to travel once a quarter for major trade events. (Travel could be up to approximately 20% of role composition.)
Crowdbotics is an E-Verify Employer and this organization participates in E-Verify.
