Field Marketing Manager at California Pizza Kitchen
Costa Mesa, CA
About the Job
At California Pizza Kitchen, we bring thebiggestandbestparts of ourselves to work and to our communities,and are guided by our ROCKS philosophy (Respect, Opportunity, Communication, Kindness and Service). We are committed to moving people forward and encourage everyone toapplytheirpassionat CPK.So go aheadbe bold, be epic, be YOU!
THE POSITION
This role will lead and support restaurant and regional operators in executing local sales and marketing programs by developing strategies and partnerships that actively engage communities, helping restaurants not only meet but exceed their traffic and sales goals. They will oversee local marketing efforts for initiatives like fundraising, catering, and both on-site and off-site events. They will provide guidance to restaurants in the successful implementation of national and regional marketing programs. Overseeing the marketing efforts of approximately 50 restaurants, this position will require travel and field work about 50% of the time.
OUR EXPECTATIONS
- Identify creative local marketing opportunities to boost same-store sales, traffic, and guest engagement, while ensuring alignment with both national goals and the specific needs of each restaurant.
- Serve as the marketing expert for your region, using insights and brand positioning to create and execute local marketing campaigns that drive restaurant sales growth.
- Build strategic partnerships with local businesses, schools, and organizations to enhance brand visibility and drive traffic, fostering collaborations that benefit all parties.
- Create and implement innovative local restaurant marketing (LRM) programs aimed at increasing comparable sales and traffic to meet company goals.
- Collaborate with the marketing team to design localized marketing materials, signage, and promotional assets that are tailored to specific markets, while maintaining brand consistency.
- Identify and manage sponsorship opportunities for local events, sports teams, and charity partnerships to boost brand presence and deepen community engagement.
- Maintain regular communication with operations teams and the Restaurant Support Center (RSC), sharing best practices, tracking marketing outcomes, and continuously refining strategies based on performance insights.
- Monitor and report on the effectiveness of marketing initiatives, ensuring measurable sales growth and a strong return on marketing investment.
- Support national company initiatives, offering actionable feedback, sharing best practices, and serving as a key advocate and resource for restaurant teams.
- Ensure brand consistency across all point-of-purchase (POP) materials in the field.
- Act as the primary point of contact for all local restaurant marketing (LRM) and brand support needs for restaurants within the region.
- Collaborate with General Managers (GMs) and Regional Partners (RPs) on weekly calls to discuss marketing opportunities, share best practices, and conduct effective restaurant visits as needed.
REQUIREMENTS
- 3-5 years of experience in field marketing (Restaurant preferred), sales, or operations management, with a proven track record of developing and executing successful sales-building programs.
- Bachelors degree in business, Marketing, Communications, or a related field is preferred. However, equivalent work experience in a relevant field will be considered in lieu of a degree.
- Strong project management skills: ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
- Experience with digital marketing strategies, including social media, email marketing, and online advertising.
- Experience managing marketing budgets, tracking expenses, and ensuring efficient use of resources.
- Strong understanding of customer behavior and the ability to tailor marketing strategies to effectively engage target audiences.
THE PERKS
- Tremendously passionate, one-of-a-kind company culture.
- All the pizza you can eat!
- An environment where you can express your unique talents and skills.
- Employee driven assistance program called the Kindness Fund which lends a helping hand to our team members encountering life challenges.
- Industry competitive compensation package including bonus potential.
- Comprehensive benefits package, including medical, dental and vision and more.
TRAVEL
- Ability to travel up to 50% of the time, as required.
WHO IS CALIFORNIA PIZZA KITCHEN
We are passionate individuals committed to inspiring others by bringing California creativity to every meal! Founded in 1985, former federal prosecutors Rick Rosenfield and Larry Flax combined their fervor for food and fresh ingredients to create innovative, hearth-baked pizzas such as The Original BBQ Chicken, California Club and Thai Chicken that are created in a lively open kitchen. The concept gave California a place in the pizza revolution alongside Chicago and New York. CPK has since become the place fortastemakers,rulebreakers andearthshakers who conquer challenges by daring to work on the edge and thinking outside the box.
The current salary range for this position is USD $80,000 to $85,000 with a competitive performance-based bonus plan.
Although remote, this position is based on the west coast, preferably in the Southern California Market.
A full job description, including the physical demands of the job is available upon request.
Various benefits are available for this position, including 401K, health, dental, vision, and disability insurance through CPKs designated providers. CPK regularly reviews its benefits offerings and may change benefits and providers from time to time.
NOTE: CPK reserves the right to revise or change the position plan as the need arises. This position plan is not all inclusive of total job responsibilities nor does it constitute a written or implied contract of employment.
California Pizza Kitchen is an equal opportunity employer and does not discriminate against any applicant for employment based on race, color, religion, national origin, age, gender, or any other legally protected classification. Everyone has a seat at our table.
