Field Marketing Manager - Global Reference Labs - Bio-Rad Laboratories, Inc.

As a Field Marketing Manager, you'll design and support campaign initiatives aimed at Global Reference and Diagnostic Labs. You'll collaborate with the Outbound and Product Groups Teams to gain insights into key products, strategies, and capabilities. Train sales teams to make the most of campaigns and sales tools. Convert marketing leads into actual sales pipeline to achieve market growth. Spend time with customers to build networks of influential leaders and customer advocates that align with business goals. Gather and communicate market dynamics in collaboration with the MI/CI team, to the business groups and selling organizations.

How You Will Make an Impact:

• Implement campaigns targeting Strategic Global Reference/Diagnostic Labs.
• Manage complex problems and collaborate with sales team to manage key promotional activities in these large global accounts.
• Plan and implement account-based campaigns in collaboration with Outbound Marketing to introduce new techniques and applications to the target market.
• Implement/execute planned activities in support of primary customers at industry meetings.
• Master best practice positioning and pricing strategies consistent with global and local sales process and campaign strategies.
• Collaborate with other Field Marketing Mangers and coach new hires and junior field marketeers.
• Collect and report on local market dynamics from customer, competitor and other market dimensions

 What you Bring: 

• Education: Bachelors Degree or equivalent in related field, MBA preferred.
• Work Experience: 5+ years biotech and /or academia sales and/or application support combined with direct customer interaction and hands on lab experience/marketing.
• Strong knowledge and understanding of the Biopharma/CRO market segments.
• Sold public speaking skills.
• Moderate level of field experiences including some higher-level customer facing activities.

Total Rewards Package: At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.

Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability,  paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more! 

Compensation: The estimated base salary range for this position is $102,200 to $140,500 at the time of posting.  Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.  

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

Fraud Alert: Bio-Rad has received reports of individuals posing as Bio-Rad recruiters to obtain information, including personal and financial, from applicants. Beware of these fake "recruiters" and job scams. Click here for more information on this scam and how to avoid it. #LI-JS1