Field Marketing Manager - Keystone - Vail Resorts
Keystone, CO
About the Job
Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary
The Field Marketing Manager at Keystone is responsible for bringing to life the resort brand strategy developed by the centralized brand marketing team, to enhance the guest experience. This is achieved through carefully curated events and activations, partner integrations, in-resort communication and signage, guest-facing promotional material, creative production, go-to-market support, and website ownership. The Field Marketing Manager will be on the Resort Marketing Team; working cross-functionally to serve as the on-the-ground marketing representative at Keyston Resort. This person will be responsible for delivering results safely, on time, and with executional excellence, in service of the guest experience.
This candidate will have a strong background as a Brand Generalist and as a self-starter, working across teams and stakeholders such as departments, agencies, community organizations, and operational teams. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness, and proactivity are crucial.
Job Specifications:
+ Outlet: Keystone
+ The budgeted range starts at. Actual pay will be adjusted based on experience
+ Shift & Schedule Availability: Full Time, Year Round
+ This is a 12-month salaried position and this position is based in-resort at Keystone. Weekend and Holiday work may be required.
Job Responsibilities
+ Develop, collaborate, and execute activations that bring the resort brand to life. This candidate will lead the ideation and execution of events, activations that elevate the guest experience.This includes collaborating with the centralized brand marketing team on event strategy and overseeing execution including staffing, contracts, signage, partnerships, and in-resort coordination.
+ Execute partner integration on-mountain/in-resort in partnership with the Strategic Alliance team. The candidate will ideate and collaborate with cross-functional teams to create opportunities and value for advertising partners. This includes delivering successful partner events, activations, signage, and other deliverables. This role is the on-the-ground marketing representative to align and support partner and resort brand goals.
+ Direct and execute in-resort messaging, signage, and guest-facing promotional materials in and around the resort. This person will ensure brand cohesion and consistency across all guest touchpoints in the resort and ensure the messages aid the guests in their experience. Key touchpoints include in-resort signage, digital apps and screens, and website communications.
+ Manage Website Content. Execute content updates to core pages of the resort website to reflect winter and summer operational details, guest experience news, and event calendar alongside a cross-functional team to meet business goals throughout the annual calendar.
+ Drive the promotion of the brand at the resort and in the community . This person will cultivate relationships with local organizations, the mountain division, and community partners to be the brand's steward. Relationship management with leadership is a critical skill for success.
Job Requirements
+ Four-year college degree with an emphasis in marketing, business, and/or communications preferred.
+ 3-5 years of marketing, event, sales, or other related experience
+ Excellent stakeholder and cross-functional management.
+ High degree of organization, attention to detail, passion for brand marketing and experiential
+ Field Marketing, Brand Marketing Specialist, Experiential Production experience preferred
The expected Total Compensation for this role is $72,000 - $82,000 + annual bonus. Individual compensation decisions are based on a variety of factors.
Job Benefits
+ Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
+ MORE employee discounts on lodging, food, gear, and mountain shuttles
+ 401(k) Retirement Plan
+ Employee Assistance Program
+ Excellent training and professional development
Full Time roles are eligible for the above, plus:
+ Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
+ Free ski passes for dependents
+ Critical Illness and Accident plans
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
_Requisition ID 505599_
_Reference Date: 10/17/2024_
_Job Code Function: Marketing_
_Job Type: [[JobType]]_
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary
The Field Marketing Manager at Keystone is responsible for bringing to life the resort brand strategy developed by the centralized brand marketing team, to enhance the guest experience. This is achieved through carefully curated events and activations, partner integrations, in-resort communication and signage, guest-facing promotional material, creative production, go-to-market support, and website ownership. The Field Marketing Manager will be on the Resort Marketing Team; working cross-functionally to serve as the on-the-ground marketing representative at Keyston Resort. This person will be responsible for delivering results safely, on time, and with executional excellence, in service of the guest experience.
This candidate will have a strong background as a Brand Generalist and as a self-starter, working across teams and stakeholders such as departments, agencies, community organizations, and operational teams. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness, and proactivity are crucial.
Job Specifications:
+ Outlet: Keystone
+ The budgeted range starts at. Actual pay will be adjusted based on experience
+ Shift & Schedule Availability: Full Time, Year Round
+ This is a 12-month salaried position and this position is based in-resort at Keystone. Weekend and Holiday work may be required.
Job Responsibilities
+ Develop, collaborate, and execute activations that bring the resort brand to life. This candidate will lead the ideation and execution of events, activations that elevate the guest experience.This includes collaborating with the centralized brand marketing team on event strategy and overseeing execution including staffing, contracts, signage, partnerships, and in-resort coordination.
+ Execute partner integration on-mountain/in-resort in partnership with the Strategic Alliance team. The candidate will ideate and collaborate with cross-functional teams to create opportunities and value for advertising partners. This includes delivering successful partner events, activations, signage, and other deliverables. This role is the on-the-ground marketing representative to align and support partner and resort brand goals.
+ Direct and execute in-resort messaging, signage, and guest-facing promotional materials in and around the resort. This person will ensure brand cohesion and consistency across all guest touchpoints in the resort and ensure the messages aid the guests in their experience. Key touchpoints include in-resort signage, digital apps and screens, and website communications.
+ Manage Website Content. Execute content updates to core pages of the resort website to reflect winter and summer operational details, guest experience news, and event calendar alongside a cross-functional team to meet business goals throughout the annual calendar.
+ Drive the promotion of the brand at the resort and in the community . This person will cultivate relationships with local organizations, the mountain division, and community partners to be the brand's steward. Relationship management with leadership is a critical skill for success.
Job Requirements
+ Four-year college degree with an emphasis in marketing, business, and/or communications preferred.
+ 3-5 years of marketing, event, sales, or other related experience
+ Excellent stakeholder and cross-functional management.
+ High degree of organization, attention to detail, passion for brand marketing and experiential
+ Field Marketing, Brand Marketing Specialist, Experiential Production experience preferred
The expected Total Compensation for this role is $72,000 - $82,000 + annual bonus. Individual compensation decisions are based on a variety of factors.
Job Benefits
+ Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
+ MORE employee discounts on lodging, food, gear, and mountain shuttles
+ 401(k) Retirement Plan
+ Employee Assistance Program
+ Excellent training and professional development
Full Time roles are eligible for the above, plus:
+ Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
+ Free ski passes for dependents
+ Critical Illness and Accident plans
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
_Requisition ID 505599_
_Reference Date: 10/17/2024_
_Job Code Function: Marketing_
_Job Type: [[JobType]]_
Source : Vail Resorts
