Field Marketing Manager at Zillow

About the team

Zillow is on a mission to rewire the real estate transaction. This team is passionate about driving advertising products at Zillow including products that help agents grow their prospecting pool, expand their ability to win new business, and help their brand stand out. The Product Marketing and Field Marketing team builds the core value propositions of our products, influences the product roadmap and pricing decisions for our agent customers, and enables the sales teams through relevant content, training, and tools to support product and program readiness of our field teams. The Sales team plays a critical role driving acquisition, growth and retention of our customers, and we are dedicated to making their lives easier, better empowered, and more productive.

About the role

We are seeking an experienced Field Marketing Manager to support the step-level change across our sales and customer success teams. As a member of our team, you will play a pivotal role in optimizing the performance of the field teams through the strategy, design, and successful execution of strong enablement programs that increase sales efficiency and drive revenue. You work directly with Sales and Operations to define, prioritize and drive sales effectiveness strategies aligned to business objectives. You are a “go-to” source for understanding the competition and market dynamics to strengthen our pitch of “why advertising at Zillow”, constantly targeting greater differentiation with our value proposition! You thrive working cross-functionally—interfacing and collaborating with a wide variety of leaders across Marketing, Communications, Operations, Product, Training, and Sales and Service Teams.

Core Responsibilities

• You will be responsible for driving the end:end strategy of outstanding enablement content and communications. This role will help determine the best methods to deliver this “right message, right time” strategy!
• You will build outstanding Sales activations as a part of our broader Marketing and brand efforts, driving relevant brand and marketing activations through sales as a channel.
• You support product launches in partnership with Product Marketing by preparing and enabling the sales team to understand, pitch and sell through products and services.
• You work across Sales, Operations, Training, Product, and Marketing to drive alignment, and scale effective programs across the organization.
• You have a passion for design and are proficient with tools like Canva and Figma.
• You are passionate about measurement and help to build foundational metrics for sales enablement to drive action plans for increased sales efficiency, adoption of enablement programs, and return on investment.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $105,900.00 - $169,100.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 8+ years mix of Consumer and Enterprise Marketing, Product Marketing, Sales and Service enablement experience or highly related revenue-driving experience.
• A self starter with excellent problem solving and analytical skills.
• Shown proficiency in collaboration, communication, and driving behavior change with Sales teams.
• Experience crafting content including pitch decks, emails, and flyers from scratch, analyzing performance and actioning on next steps.
• Proven project management skills and experience coordinating robust cross-functional teams to deliver phenomenal outcomes.
• Experience leading a feedback loop across sales teams including using technology and adjusting messaging based on results.
• Hands-on knowledge and expertise in extracting the most value from a Sales and Service tech stack: Salesforce, Highspot, Gong, Outreach, Salesloft, and related key enablement tools of the frontline.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and

. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.