Field Marketing Senior Specialist - Vail Resorts
Crested Butte, CO
About the Job
Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
The Senior Marketing Specialist for Crested Butte resort is a critical team member for bringing to life the resort brand strategy developed by the centralized brand marketing team to enhance the guest experience. This is achieved through events and activations, partner integrations, in-resort messaging and signage, guest-facing promotional material, content capture, go-to-market support, and website ownership. The Sr. Marketing Specialist will be on the Resort Marketing Team, reporting to the Field Marketing Manager; working cross-functionally to serve as one of the on-the-ground marketing representatives at the resort.
This candidate will have a strong background as a Brand Generalist, with an ability to work cross functionally across numerous stakeholders and departments, manage multiple priorities, and work closely with internal operational departments, vendors, and various town/local/community groups and organizations.
This person will assist in delivering results safely and on-time in a fast-paced environment and with an understanding of others’ needs. Flexibility and a positive attitude are crucial.
This is a 12-month salaried position and based in-resort. Remote work will not be possible for this position. Weekend and Holiday work may be required.
RESPONSIBILITIES:
1. Collaborate on events and brand activation plans that bring the resort brand to life. By developing a deep understanding of the market and the resort brand, and bringing an ability to develop strong relationships with cross-functional teams to turn ideas into action, this candidate will assist in the ideation and execution events, activities and activations that elevate the guest experience in a way that ismost meaningful to guests.This includes collaborating with the centralized resort marketing team, event planning, and event execution. This position will direct external agencies and contractors, vendors, partners and event staff as needed in order to execute activations, events and brand experiences. Also key is developing strong community partnerships to collaborate on third-party events and activations that support the resort’s goals, particularly in summer. This person will act as a project manager and collaborate with various stakeholders, prioritize workflows, and help maintain budgets for all activations. Managing complex, high-volume and rapidly changing information to bring solutions to problems and opportunities will be a critical function of the role.
1. Help execute partner integration on-mountain/in-resort in partnership with the Strategic Alliance team. This responsibility involves ideating and collaborating with cross-functional teams to create opportunities and value for advertising partners in-resort. This includes delivering successful partner events, activation, signage and other deliverables, as well as facilitating partner photo shoots. This role acts as the on-the-ground marketing representative to align and support partner and resort brand goals.
1. Assist on-mountain/in-resort content capture and the promotion of the resort . In this role, this person will assist all in-resort content capture for the resort, hosting brand and photo shoots with third-party creative and content vendors that will be used for social media and website content, and other Marketing and PR purposes. They will help facilitate the flow of content from the resort location into the centralized content and creative teams. The candidate will bring an ability to manage creative vendors and contractors.
1. Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort. In this role, this person will be responsible for overseeing all aspects of ensuring the manifestation of the resort’s brand as part of the in-resort guest experience as well as promoting company-wide initiatives and lines of business, which includes, but is not limited to, creation and deployment of in-resort signage and messaging and guest communications.
1. Help assist in the development of go-to-market and website planning and execution. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness and proactivity are crucial.
1. Act as a team player and part of the larger resort marketing network at Vail Resorts. This person may need to assist with events, brand activations, partner integration, in resort messaging and signage, plus the development of go-to market and website planning and execution at other resorts in the Vail Resorts network on an as needed basis OR may be required to assist with essential job responsibilities at other resorts in the Vail Resorts network on an as needed basis.
QUALIFICATIONS:
Required:
+ Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
+ 2+ years of marketing, event, sales or other related experience
+ Microsoft Office, Social Media channel familiarity
+ Excellent English language and writing skills.
+ High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.
+ Must be able to work holidays, weekends and evenings as needed
Preferred:
+ Field Marketing or Event Experience
The expected Total Compensation for this role is $55,000 - $71,131. Individual compensation decisions are based on a variety of factors.
Job Benefits
+ Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
+ MORE employee discounts on lodging, food, gear, and mountain shuttles
+ 401(k) Retirement Plan
+ Employee Assistance Program
+ Excellent training and professional development
Full Time roles are eligible for the above, plus:
+ Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
+ Free ski passes for dependents
+ Critical Illness and Accident plans
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
_Requisition ID 505784_
_Reference Date: 10/28/2024_
_Job Code Function: Marketing_
_Job Type: [[JobType]]_
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
The Senior Marketing Specialist for Crested Butte resort is a critical team member for bringing to life the resort brand strategy developed by the centralized brand marketing team to enhance the guest experience. This is achieved through events and activations, partner integrations, in-resort messaging and signage, guest-facing promotional material, content capture, go-to-market support, and website ownership. The Sr. Marketing Specialist will be on the Resort Marketing Team, reporting to the Field Marketing Manager; working cross-functionally to serve as one of the on-the-ground marketing representatives at the resort.
This candidate will have a strong background as a Brand Generalist, with an ability to work cross functionally across numerous stakeholders and departments, manage multiple priorities, and work closely with internal operational departments, vendors, and various town/local/community groups and organizations.
This person will assist in delivering results safely and on-time in a fast-paced environment and with an understanding of others’ needs. Flexibility and a positive attitude are crucial.
This is a 12-month salaried position and based in-resort. Remote work will not be possible for this position. Weekend and Holiday work may be required.
RESPONSIBILITIES:
1. Collaborate on events and brand activation plans that bring the resort brand to life. By developing a deep understanding of the market and the resort brand, and bringing an ability to develop strong relationships with cross-functional teams to turn ideas into action, this candidate will assist in the ideation and execution events, activities and activations that elevate the guest experience in a way that ismost meaningful to guests.This includes collaborating with the centralized resort marketing team, event planning, and event execution. This position will direct external agencies and contractors, vendors, partners and event staff as needed in order to execute activations, events and brand experiences. Also key is developing strong community partnerships to collaborate on third-party events and activations that support the resort’s goals, particularly in summer. This person will act as a project manager and collaborate with various stakeholders, prioritize workflows, and help maintain budgets for all activations. Managing complex, high-volume and rapidly changing information to bring solutions to problems and opportunities will be a critical function of the role.
1. Help execute partner integration on-mountain/in-resort in partnership with the Strategic Alliance team. This responsibility involves ideating and collaborating with cross-functional teams to create opportunities and value for advertising partners in-resort. This includes delivering successful partner events, activation, signage and other deliverables, as well as facilitating partner photo shoots. This role acts as the on-the-ground marketing representative to align and support partner and resort brand goals.
1. Assist on-mountain/in-resort content capture and the promotion of the resort . In this role, this person will assist all in-resort content capture for the resort, hosting brand and photo shoots with third-party creative and content vendors that will be used for social media and website content, and other Marketing and PR purposes. They will help facilitate the flow of content from the resort location into the centralized content and creative teams. The candidate will bring an ability to manage creative vendors and contractors.
1. Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort. In this role, this person will be responsible for overseeing all aspects of ensuring the manifestation of the resort’s brand as part of the in-resort guest experience as well as promoting company-wide initiatives and lines of business, which includes, but is not limited to, creation and deployment of in-resort signage and messaging and guest communications.
1. Help assist in the development of go-to-market and website planning and execution. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness and proactivity are crucial.
1. Act as a team player and part of the larger resort marketing network at Vail Resorts. This person may need to assist with events, brand activations, partner integration, in resort messaging and signage, plus the development of go-to market and website planning and execution at other resorts in the Vail Resorts network on an as needed basis OR may be required to assist with essential job responsibilities at other resorts in the Vail Resorts network on an as needed basis.
QUALIFICATIONS:
Required:
+ Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
+ 2+ years of marketing, event, sales or other related experience
+ Microsoft Office, Social Media channel familiarity
+ Excellent English language and writing skills.
+ High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.
+ Must be able to work holidays, weekends and evenings as needed
Preferred:
+ Field Marketing or Event Experience
The expected Total Compensation for this role is $55,000 - $71,131. Individual compensation decisions are based on a variety of factors.
Job Benefits
+ Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
+ MORE employee discounts on lodging, food, gear, and mountain shuttles
+ 401(k) Retirement Plan
+ Employee Assistance Program
+ Excellent training and professional development
Full Time roles are eligible for the above, plus:
+ Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
+ Free ski passes for dependents
+ Critical Illness and Accident plans
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
_Requisition ID 505784_
_Reference Date: 10/28/2024_
_Job Code Function: Marketing_
_Job Type: [[JobType]]_
Source : Vail Resorts
