Field Marketing Specialist - Pollo Campero

Overview:

The Field Marketing Specialist will execute marketing initiatives and tactical plans for a specific market according to national and regional marketing strategy. He or she will be leading local community outreach via LSM, generating, and fostering community relationships to increase brand awareness and build sales

Responsibilities:

• Execute national plans at the local market level.
• Manage the execution of short-term local business plans (local store marketing) to build and maintain commercial relevance and achieve annual sales plans. Activities include, but are not limited to local promotions, partnerships, events, trade shows, samplings, store communication and sales training).
• Support the execution and management of local store marketing budget to comply with budget parameters.
• Support New Store Opening marketing plans.
• Develop local community partnership to further the brand in the local markets.
• Provide comprehensive sales analysis by channel, day part, menu family and day of the week to understand business performance and uncover opportunities.
• Become the eyes and ears of marketing team at the field level and support relevant local feedback to strengthen program and plan development.
• Become a critical partner to local Operations team in developing relevant plans to achieve business objectives.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Communication or equivalent required
• 2+ years field marketing experience
• Experience in restaurant marketing preferred
• Background in retail promotional creation and execution required
• At least 50% time spent on field required
• English and Spanish preferred

Pay Range:USD $80,000.00 - USD $85,000.00 /Yr.