Founding Growth Marketer - Sequence

About Sequence

Backed by a16z and Salesforce Ventures, Sequence is reinventing the accounts receivable category, building a flexible toolkit to help B2B finance teams to scale their revenue collection infrastructure.

The team behind Sequence has decades of experience building and operating category-defining marketplace, machine learning, fintech, and enterprise software companies. We are no ordinary start-up; the maturity of our leadership and technology means we are operating at a lightning fast pace. This is a fantastic opportunity to be a part of the next wave of innovation for the CFO office, doing your best work with talented, ambitious and creative teammates.

The role

As our first marketer, you will report to our Head of Product and work closely with our CEO and Head of Growth on messaging and positioning, campaigns, landing pages, product launches, case studies, brand, events, SEO, social, and more. You will play a pivotal role as a generalist in a rapidly growing startup. You will partner with our founding team to develop and execute our marketing strategy and take ownership over growing our inbound pipeline. You have prior experience working within a sales-led GTM motion selling to CFOs and Heads of Finance.

We’re looking for someone entrepreneurial, scrappy, and creative that is comfortable trying new things, failing quickly, and picking up new skills as needed. This role is ideal for someone that wants to be on the ground floor of a scaling startup, work directly with the founding team, and be responsible for driving many “firsts”. 

This role offers significant growth opportunities for high performers. 

What You'll Do

You will be responsible for driving inbound pipeline growth. Below are some of the activities you may be involved in:

• Campaigns: Brainstorm, plan, design and execute creative campaigns across different channels to drive inbound.
• Messaging and positioning: Refine and iterate on our messaging, landing pages and other website content.

• Sales enablement: Collaborate with product and sales to effectively communicate product value

• SEO: Identify and execute on high impact SEO opportunities.

• Content: Our customers are experts in their fields. Maintain a steady stream of high-quality finance focused content in collaboration with Product and Sales to drive inbound demand and enable the sales team.

• GTM: Partner with Product and Design teams to develop GTM plans to support product launches and enhancements 

• Email: Build campaigns to help customers and prospects understand new features and capabilities in Sequence. 

• Creative: You are able to jump into Figma to create a banner or visual, record and edit a video or come up with a simple animation.

This role may be a good fit if...

• You want to own and shape our marketing motion.
• You love building from the ground up and having ownership.
• You are looking for a learning experience and have a growth mindset.
• You are excited to start with a blank canvas for a company that already has strong PMF.

This role may not be a good fit if...

• You are not ready for a demanding, high intensity work environment. 
• You are not comfortable working without clear structure.
• You are not ready for a risky career opportunity. Even with our growth, we are still an early-stage startup. If you need something more predictable, this is not the right fit.
• You’re not excited about working with Finance teams and becoming an expert in B2B billing. You won’t be able to succeed in this role unless you love our customers and want to truly help them in whatever way possible.