General Manager - Auto Body Shop - Santa Cruz, CA - VITUS Search Group

Position Summary:
The Auto Body Shop General Manager is responsible for overseeing the daily operations of the shop, ensuring profitability, customer satisfaction, and operational efficiency. This role includes managing a team of technicians, service advisors, and support staff while adhering to quality standards, safety protocols, and company policies. The GM will also work to achieve business goals, including revenue targets, cost control, and customer retention.
Key Responsibilities:

1. 
   Operational Management:
   
   • Oversee daily operations of the auto body shop, ensuring workflow efficiency and high-quality repairs.
   • Maintain and improve operational processes, ensuring compliance with industry standards and safety regulations.
   • Coordinate with service advisors, technicians, and suppliers to ensure timely completion of repair jobs.
   • Ensure that equipment and tools are well-maintained and properly used by staff.
2. 
   Team Leadership:
   
   • Hire, train, and supervise a team of technicians, estimators, customer service representatives, and other staff members.
   • Foster a positive work environment, promoting teamwork and continuous improvement.
   • Conduct performance reviews, provide feedback, and implement development plans to improve staff skills and productivity.
   • Handle employee issues, grievances, and discipline when necessary.
3. 
   Customer Relations:
   
   • Maintain high levels of customer satisfaction by ensuring excellent service and addressing customer concerns promptly and professionally.
   • Oversee the preparation of estimates and the management of customer expectations regarding timelines and costs.
   • Handle escalated customer complaints, ensuring timely and satisfactory resolution.
   • Promote a culture of customer-first service.
4. 
   Financial Management:
   
   • Manage shop budgets, including labor, parts, and overhead costs, to ensure profitability.
   • Monitor shop performance metrics (KPIs), including revenue, profit margins, cycle time, and customer satisfaction scores.
   • Prepare and submit financial reports to the owner or regional manager as required.
   • Implement cost-saving initiatives without compromising service quality.
5. 
   Sales & Marketing:
   
   • Drive business growth by promoting services to new and existing customers.
   • Develop marketing strategies to increase shop visibility and attract more business.
   • Establish and maintain relationships with insurance companies, fleet accounts, and other key business partners.
   • Monitor market trends and customer needs to adjust services or pricing strategies accordingly.
6. 
   Compliance & Safety:
   
   • Ensure the shop is compliant with all local, state, and federal laws and regulations, including environmental and safety requirements.
   • Conduct regular safety meetings and enforce safety standards and practices across all operations.
   • Maintain necessary certifications for the shop and staff, including I-CAR, ASE, and other relevant credentials.
7. 
   Inventory & Vendor Management:
   
   • Oversee the procurement of parts, materials, and supplies.
   • Manage relationships with vendors to ensure timely delivery and competitive pricing.
   • Maintain optimal stock levels to support operations without over-investing in inventory.

---

Qualifications:

• Education: High school diploma or equivalent required. Bachelor’s degree in business management or automotive-related field preferred.
• Experience:
  • 5+ years of experience in the automotive repair or body shop industry, with at least 2 years in a management role.
  • Strong understanding of collision repair processes, tools, and technologies.
  • Experience with budgeting, P&L management, and performance reporting.
• Certifications: I-CAR and ASE certifications are a plus.
• Technical Skills: Familiarity with auto body shop management software (e.g., CCC ONE, Mitchell), Microsoft Office Suite, and accounting software.
• Other Skills:
  • Excellent leadership, communication, and problem-solving skills.
  • Strong attention to detail and ability to prioritize tasks in a fast-paced environment.
  • Customer service-oriented with strong negotiation skills.
  • Ability to work well under pressure and handle multiple responsibilities effectively.

---

Benefits:

• Competitive salary with performance-based bonuses.
• Health, dental, and vision insurance.
• Paid time off (PTO) and holidays.
• Retirement plan with company match.
• Ongoing training and career development opportunities.