General Merchandise Associate / Harley-Davidson of Yuba City - Wise Auto Group

As a General Merchandise Associate at Harley-Davidson of Yuba City, your role involves assisting customers with purchasing apparel, accessories, and other merchandise related to the Harley-Davidson brand. Here are the typical job duties you would be responsible for:

1. Customer Service:

   • Greet customers warmly and provide excellent service throughout their shopping experience.
   • Assist customers in selecting merchandise that suits their needs and preferences, including apparel, riding gear, accessories, and gifts.
   • Answer questions about product features, sizes, availability, and pricing.

2. Sales and Upselling:

   • Actively engage in sales by promoting merchandise, highlighting product benefits, and encouraging additional purchases.
   • Inform customers about current promotions, discounts, and special offers to maximize sales opportunities.
   • Recommend complementary products or accessories to enhance customers' shopping experience.

3. Merchandising and Display:

   • Ensure merchandise displays are attractive, well-organized, and stocked according to dealership standards.
   • Participate in setting up seasonal displays and promotional campaigns to attract customer interest.
   • Maintain cleanliness and tidiness of the merchandise area, including restocking shelves and folding apparel neatly.

4. Inventory Management:

   • Receive incoming merchandise shipments, verify contents against invoices, and organize stock in designated storage areas.
   • Monitor inventory levels and assist in conducting regular inventory counts to maintain accurate stock records.
   • Assist in identifying slow-moving or discontinued items for markdown or clearance sales.

5. Cashier and Administrative Tasks:

   • Process customer transactions accurately and efficiently using the dealership's point-of-sale (POS) system.
   • Handle cash, credit card transactions, and maintain proper cash handling procedures.
   • Generate receipts, invoices, and maintain records of sales transactions.

6. Product Knowledge:

   • Develop a good understanding of Harley-Davidson products, including apparel, accessories, and lifestyle merchandise.
   • Stay updated on new product arrivals, features, and benefits to effectively assist customers.

7. Team Collaboration:

   • Collaborate with other departments such as Parts and Service to ensure a seamless customer experience.
   • Communicate effectively with colleagues to coordinate merchandise needs and special orders.

8. Customer Relationship Management:

   • Build rapport with customers to encourage repeat business and foster customer loyalty.
   • Address customer inquiries, concerns, and complaints in a professional and courteous manner.

9. Compliance and Safety:

   • Adhere to dealership policies, procedures, and safety standards.
   • Ensure compliance with Harley-Davidson guidelines and industry regulations related to merchandise handling and sales.

As a General Merchandise Associate, your role is essential in promoting and selling Harley-Davidson merchandise while delivering exceptional customer service to enhance the overall dealership experience for customer.

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