Generative AI Product Marketing Manager, Search Marketing - Google
Mountain View, CA
About the Job
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in product or Go-To-Market marketing, including strategy or project management.
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- MBA degree or equivalent.
- Experience in drawing user insights through deep user research to inform product positioning.
- Experience with solid core product marketing, working with product to develop Go-To-Market strategies, and align on hero features and how to position those features.
- AI experience or passion for the AI space.
- Solid consumer messaging skills, exceptional written work, including the ability to articulate products and features in a language that is engaging and easy to understand.
- Proven track record of landing successful Go-To-Market moments and consumer campaigns with technology products.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you’ll be responsible for bringing Google Search's product magic to life by acting as a core Product Marketing Manager (PMM) on critical gen AI in Search features and Go-To-Market lead across gen AI Search PMMs. You’ll lead PMMs to develop strong marketing foundations and ensure our features are properly represented in narratives and activations by proactively enabling Go-To-Market teams. You’ll assess where new opportunities to promote features arise, ultimately helping drive awareness and adoption of new AI features in Search and helping us land great Go-To-Market moments. You’ll also own a set of core vertical PMM features to get firsthand experience and better inform the overall Go-To-Market process approach. This work will scale across our product launches globally.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Work closely with product management, engineering, and UX to influence product roadmap and ensure alignment between product development and marketing strategies. Provide market and user insights to inform product decisions.
- Own the end-to-end Go-To-Market strategy for gen AI in Search, influencing the product organization to collaborate early on foundations and guiding all Search PMMs through the process to develop strong Go-To-Market inputs.
- Develop user and market insights to inform our messaging and Go-To-Market strategy. Operationalize a way to test messaging, new-features and use-cases on an ongoing basis, partnering closely with Marketing Insights and UXR.
- Ensure our products are properly represented and the narratives are cohesive in all external facing executions, and scale this efforts by proactively enabling Go-To-Market teams.
- Partner effectively with Product-Marketing, Brand-Marketing-Product, Engineering teams, and Regional Marketing stakeholders to build best-practices for Go-To-Markets.
