Global Brand Activation Director - The Boston Consulting Group

We are seeking a dynamic and experienced marketer to lead the Global Brand Activation team. This team serves as the primary liaisons, collaborators, and project managers between BCG’s Global Brand & Creative Strategy team and key stakeholders from across Global Marketing & Communications. They are responsible for uncovering the “why” behind requests to ensure the Brand team is solving the right problems, maximizing opportunities, and strengthening storytelling through creative strategy and deliverables, from concepts and visual identities, to assets for paid and owned activations.  

• Lead the Brand Activation team, overseeing their performance, growth, and development. Define team objectives and best practices, develop and manage workflows, and ensure effective resource planning. Mentor junior team members and foster a collaborative and innovative team environment.  

• Act as “account manager” and main Global Brand & Creative Strategy point of contact for key stakeholders on priority Global Marketing & Communications initiatives and campaigns. Collaborate with key stakeholders to understand and align on project/request objectives, needs, and expectations.  

• Build and maintain strong, long-term relationships, ensuring stakeholder alignment and satisfaction with project outcomes. Provide strategic counsel to enhance a project’s value and impact through creative strategy. Anticipate stakeholder needs, address potential issues proactively, and offer innovative solutions.  

• Work with other Global Brand & Creative Strategy team leads in the development of creative strategies, guide project teams, and ensure the successful execution and delivery of all creative outputs.  

• Oversee the quality and consistency of all creative deliverables. Conduct regular reviews and provide constructive feedback to ensure excellence in all outputs. 

• Apply relevant marketing, communications, and creative trends to project ideation and execution. Ensure all creative outputs are on-brand, strategically aligned, and meet the highest quality standards. ​ 

• Manage external creative vendors and freelancers, ensuring the successful delivery of creative assets. Provide stakeholders with recommendations and access to external creative production resources as needed. 

• Collaborate with stakeholders and team members to evaluate the performance and effectiveness of creative outputs, providing insights and recommendations for continuous improvement. 

• Serve as part of Global Brand & Creative Strategy’s leadership team, helping to oversee annual plans and budgets, foster a positive team culture, ensure effective cross-team collaboration, and guide the team’s overall direction.