Global Communications Planner & Strategist - Ford Motor Company
Raleigh, NC
About the Job
In today's fast-paced and ever-evolving communications landscape, the role of a Strategic Communications Planner and Channel Strategist is more crucial than ever. This pivotal position serves as the backbone of our strategic planning efforts, ensuring that every communication initiative is aligned with our overarching business goals. By harnessing the power of data analysis and trend identification, this role provides invaluable insights that inform our strategies, making certain that we are always one step ahead in a rapidly shifting market.
The Strategic Communications Planner and Channel Strategist not only devises comprehensive communication plans but also aligns goals, tactics, and resources to optimize effectiveness. This entails a deep dive into emerging platforms and best practices for leveraging the most effective channels, ensuring our messages resonate and achieve the desired impact. Moreover, this individual plays a vital role in project management and resource allocation, to help the Ford Communications teams deliver seamless and successful campaigns.
This role is integral to the success of the entire Ford Communications team and will significantly contribute to special enterprise-level projects. Through their expert guidance, we will be able to execute communication plans that are both innovative and aligned with our business objectives, driving us toward a future of sustained growth and success. This role is crucial to navigating the complexities of our ever-changing communications landscape and deliver impactful campaigns that connect with our target audiences.
What you'll do…
Strategy Development:
+ Align goals, tactics, and resources to devise comprehensive plans.
+ Ensure all communication strategies are in line with business goals and objectives.
+ Ingest insights to inform and refine strategy and identify most effective communications channels to deliver that strategy.
+ Leverage consumer insights, competitive intelligence, and business priorities to guide the development of integrated campaign strategies. Implementation & Integration:
+ Provide strategic rigor to the implementation of ideas.
+ Ensure seamless integration between creative, planning, media, and channels. Collaboration & KPI Development:
+ Work closely with insights, analytics, measurement, and Comms teams to develop KPIs. • Establish measurement plans for tracking success. Industry Awareness & Innovation:
+ Stay abreast of current trends and emerging platforms.
+ Serve as the go-to resource for channel best practices, new products, and tools.
You'll have…
+ Bachelor's degree in communications, Marketing, Business, or a related field.
+ A minimum of 10 years' experience in communication planning, channel management, or media strategy.
+ Strong analytical skills with the ability to interpret data and insights.
+ Excellent organizational and project management skills.
+ Proficiency in communication planning tools and platforms.
+ Exceptional written and verbal communication skills.
+ Ability to present and articulate strategic plans and ideas effectively.
+ Experience working collaboratively with cross-functional teams.
+ Deep understanding of consumer behavior and emerging trends in communications and media.
+ Creative approach to problem-solving and strong attention to detail.
+ Extensive experience with measurement and evaluation tools for assessing program effectiveness.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
This position is a leadership level 5.
For more information on salary and benefits, click here: https://fordcareers.co/LL5NonHTHD
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Remote #LI-SC3
Requisition ID : 37145
The Strategic Communications Planner and Channel Strategist not only devises comprehensive communication plans but also aligns goals, tactics, and resources to optimize effectiveness. This entails a deep dive into emerging platforms and best practices for leveraging the most effective channels, ensuring our messages resonate and achieve the desired impact. Moreover, this individual plays a vital role in project management and resource allocation, to help the Ford Communications teams deliver seamless and successful campaigns.
This role is integral to the success of the entire Ford Communications team and will significantly contribute to special enterprise-level projects. Through their expert guidance, we will be able to execute communication plans that are both innovative and aligned with our business objectives, driving us toward a future of sustained growth and success. This role is crucial to navigating the complexities of our ever-changing communications landscape and deliver impactful campaigns that connect with our target audiences.
What you'll do…
Strategy Development:
+ Align goals, tactics, and resources to devise comprehensive plans.
+ Ensure all communication strategies are in line with business goals and objectives.
+ Ingest insights to inform and refine strategy and identify most effective communications channels to deliver that strategy.
+ Leverage consumer insights, competitive intelligence, and business priorities to guide the development of integrated campaign strategies. Implementation & Integration:
+ Provide strategic rigor to the implementation of ideas.
+ Ensure seamless integration between creative, planning, media, and channels. Collaboration & KPI Development:
+ Work closely with insights, analytics, measurement, and Comms teams to develop KPIs. • Establish measurement plans for tracking success. Industry Awareness & Innovation:
+ Stay abreast of current trends and emerging platforms.
+ Serve as the go-to resource for channel best practices, new products, and tools.
You'll have…
+ Bachelor's degree in communications, Marketing, Business, or a related field.
+ A minimum of 10 years' experience in communication planning, channel management, or media strategy.
+ Strong analytical skills with the ability to interpret data and insights.
+ Excellent organizational and project management skills.
+ Proficiency in communication planning tools and platforms.
+ Exceptional written and verbal communication skills.
+ Ability to present and articulate strategic plans and ideas effectively.
+ Experience working collaboratively with cross-functional teams.
+ Deep understanding of consumer behavior and emerging trends in communications and media.
+ Creative approach to problem-solving and strong attention to detail.
+ Extensive experience with measurement and evaluation tools for assessing program effectiveness.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
This position is a leadership level 5.
For more information on salary and benefits, click here: https://fordcareers.co/LL5NonHTHD
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Remote #LI-SC3
Requisition ID : 37145
Source : Ford Motor Company
