Global Consumer Marketing Fashion Portfolio Manager - LanceSoft Inc
Pawtucket, RI
About the Job
| . A day in the life of a Manager, Global Consumer Marketing – Fashion Portfolio: • Eventize and showcase the brands and products, managing the creation of consumer facing communications and assets for advertising and marketing messaging supporting the fashion portfolio. • Work with creative teams & agencies to brief and develop content & assets for linear TV, digital and influencer marketing, retail/ eComm and social. Manage briefing process through delivery of assets including stakeholder alignment & approvals. • Ensure assets efficiently reach target audiences in impactful ways that are culturally relevant and scalable for markets. • Leverage resources and collaborate with cross functional teams to ensure global campaigns are delivered and completed on time and on budget. • Accurate management and tracking of timelines, deliverables, and budgets. • Reporting performance based on key metrics. • Ensure day-to-day marketing inquiries from regions and internal/external partners are being actioned. • Manage preparations & pitch at internal leadership meetings and presentations. • Evaluate and implement improvements (as appropriate) to internal processes to enhance collaboration, communication, efficiency, and relationships across key partners (i.e. regional marketing, key account retail leads, media, social, etc.) |
| What you'll bring: • Excellent project management skills, highly proactive, able to juggle multiple priorities and meet tight deadlines • Experience working with international teams, possessing a thorough understanding of global market trends and awareness of the nuances of each territory • Excellent rapport builder able to develop strong stakeholder relationships at all levels • First-rate presentation skills – able to build and create strong and concise stories through both verbal and written presentation • Highly resourceful, tenacious, and able to work autonomously • Experience using consumer insights, innovation, and key trends to deliver fresh consumer campaigns that deliver on KPIs • Solid consumer-centric mindset and commercial foresight, possessing demonstrated ability to use and interpret data, both quantitative and qualitative, to influence decisions • Relentless curiosity, passion, good humor, and inspiration. |
| Bachelor's degree in Marketing, Communication, Advertising or related field |
| 3 years + experience specifically in Marketing/ Advertising/ Media within CPG industry and across multiple audience segments |
Source : LanceSoft Inc
