Global Integrated Marketing Program Manager at ServiceNow
San Diego, CA 92101
About the Job
Company DescriptionIt all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.Job DescriptionOverview:The Global Marketing Integrated Program Manager is responsible for the orchestration and operations that support the design, execution, and performance of ServiceNow Marketing’s key global programs and campaigns. You will lead and facilitate cross-functional efforts to build full funnel, integrated marketing plans to build brand awareness, drive pipeline and revenue, and accelerate post-purchase motions.This role requires strong project management expertise and end-to-end marketing program and/or campaign experience. An ideal candidate would have domain knowledge in brand and creative, field marketing, digital marketing, and product and solution messaging to successfully lead cross-functional collaboration and alignment.As an Integrated Program Manager, you are responsible for holding teams accountable for realizing the end-to-end plan, as well as managing the overarching project plan, agencies, internal processes, internal communications, and budget.Responsibilities:Marketing Plan Operations –With a keen eye for detail and project management prowess, works across marketing teams to facilitate the development and execution of global integrated marketing plans that support brand awareness, demand generation and pipeline acceleration, and adoption and renewals. Operations responsibilities include:
• Facilitating and leading cross-functional working sessions, including managing the agenda, working files, action items, and plan components
• Designs and manages the comprehensive project plan including the campaign roadmap, and deliverables timelines
• Manages the overall plan budget details, including working with agencies and our internal resource management and finance teams to complete SOWs, POs, and invoices
• Ensures marketing plan is being measured as part of the organization’s overall rhythm of the business and QBRs
• Designs and drives internal communications to ensure visibility of the plan to the appropriate audiences, including providing regular updates to Marketing leadership on plan and risks
• Holds cross-functional team accountable to the execution and performance of the aligned planCross-Functional Stakeholder Management –This role requires a strong ability to lead by influence across various teams and levels. Cross-functional teams include members from:
• Brand, Creative & Thought Leadership
• Digital & Social
• Product & Solution Marketing
• Field & Demand Marketing
• Partner Marketing
• Events
• Data & AnalyticsThis role would also collaborate within a team of Integrated Marketing Program Managers to share best practices, drive standards for excellence, and connect dots across campaigns.QualificationsSkill & Experience Requirements:
• Proven marketing program management experience, including excellent project plan skills
• Experience driving, designing or executing integrated marketing programs and/or campaigns
• Understanding of marketing campaign performance and ability to translate it into business impact
• Strong stakeholder management skills with ability to lead by influence to successfully drive cross-functional collaboration
• Strong written and verbal communication skills with ability to translate marketing speak into business impact
• Marketing campaign and program management within the enterprise software industry is preferred
• Bachelor’s degree with 8+ years of marketing experienceFD21For positions in this location, we offer a base pay of $116,000 - $203,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.Additional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact
• Facilitating and leading cross-functional working sessions, including managing the agenda, working files, action items, and plan components
• Designs and manages the comprehensive project plan including the campaign roadmap, and deliverables timelines
• Manages the overall plan budget details, including working with agencies and our internal resource management and finance teams to complete SOWs, POs, and invoices
• Ensures marketing plan is being measured as part of the organization’s overall rhythm of the business and QBRs
• Designs and drives internal communications to ensure visibility of the plan to the appropriate audiences, including providing regular updates to Marketing leadership on plan and risks
• Holds cross-functional team accountable to the execution and performance of the aligned planCross-Functional Stakeholder Management –This role requires a strong ability to lead by influence across various teams and levels. Cross-functional teams include members from:
• Brand, Creative & Thought Leadership
• Digital & Social
• Product & Solution Marketing
• Field & Demand Marketing
• Partner Marketing
• Events
• Data & AnalyticsThis role would also collaborate within a team of Integrated Marketing Program Managers to share best practices, drive standards for excellence, and connect dots across campaigns.QualificationsSkill & Experience Requirements:
• Proven marketing program management experience, including excellent project plan skills
• Experience driving, designing or executing integrated marketing programs and/or campaigns
• Understanding of marketing campaign performance and ability to translate it into business impact
• Strong stakeholder management skills with ability to lead by influence to successfully drive cross-functional collaboration
• Strong written and verbal communication skills with ability to translate marketing speak into business impact
• Marketing campaign and program management within the enterprise software industry is preferred
• Bachelor’s degree with 8+ years of marketing experienceFD21For positions in this location, we offer a base pay of $116,000 - $203,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.Additional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact
talent.acquisition@servicenow.com
for assistance. Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license. SummaryType: Full-timeFunction: MarketingExperience level: Not ApplicableIndustry: Information Technology And Services 