Global Jordan Brand Narrative Specialist (GameOn Program) - Nike
Beaverton, OR
About the Job
Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.
The Jordan Brand Global Communications team builds global narratives, drives influence, and leads culture by carving new spaces to invent new storytelling approaches. Our communications team thrives because of our deep, authentic connections to the communities that have shaped Jordan Brand – the global basketball family, Black Culture, fashion, music, and art.
We are a team of optimists, dreamers, and inventors. But most of all, we’re in love with the art of a cool story. We are culturally curious and plugged into emerging conversations that matter most to our consumers. We are not afraid to go against the status quo to build unexpected connections and meaningful moments for Jordan Brand. We are community-minded and purpose-driven. We are working to drive new conversations, envision bigger possibilities, drive influence and deliver new levels of creative thinking to advance the Jordan Brand narrative around the world!
WHO ARE WE LOOKING FOR?
We are searching for an expert Global Narrative Specialist to join our team. You will support the Narrative Strategic Communications team for Jordan Brand in crafting compelling storytelling that pushes the brand forward.
WHAT YOU’LL EXPERIENCE:
The GameOn experience is an opportunity to transition skills and insights from sport and lived experience to the corporate setting. Throughout the 12-month long role, you will receive on-the-job experiences within our Global Communications team and work with a variety of leaders to build the future of sport.
Examples of project work may include:
+ Seasonal Product Briefs – you’ll draft off the team’s overall communications seasonal priorities to develop key product/story messaging, project briefs for our agency partners, and gather additional assets needed to set the team up for success. This work will be managed and inputted in accordance with seasonal tools and templates to ensure strategic alignment across the team through Airtable, Slack, and team calendars. In addition, you’ll be responsible for managing various reoccurring Comms meetings with global and cross-functional counterparts and provide recaps for the broader team.
+ Seasonal Previews – you will drive seasonal media previews on the ground in NYC in support of the communication’s seasonal priorities and work with the team’s agency partners on production, attendee list, and product sourcing. You will work across all three fields of play (sport, streetwear, and energy) and will drive alignment and awareness across relevant brand functions.
+ Strategic Seeding – you will manage media contact list database – including information such as birthdays, sizes, interests, etc. – and have a true understanding of the media landscape and the team’s current and expanding media list. You will place seasonal contract buys and manage those respective contracts and inventories once live.
+ Product coordination for requests/activations – you will assist at media shoots and activations including sourcing product, attending cultural gatherings, and arranging media opportunities on the ground. In addition, you will be responsible for managing incoming media product requests across the three fields of play and facilitating those needs.
+ Disability inclusion and accessibility – you will review and assess accessibility standards, working with brand partners to identify and remove barriers that could prevent people with disabilities from accessing environments and storytelling. This may include advocating for design standards, different storytelling, tools and services to promote inclusion and accessibility for our consumer.
+ Media relations – you will foster and cultivate relationships with key media and influencers across our fields of play.
This is a 12-month experience with relocation assistance. This experience – as well as full-time positions – are located in-person at the NIKE, Inc. World Headquarters in Beaverton, OR. Check out this video of our World Headquarters to learn more about life on campus: Nike WHQ Campus Video (https://players.brightcove.net/6163289603001/default_default/index.html?videoId=6286793274001)
WHAT YOU WILL BRING?
+ Strong written and spoken English required
+ Knowledge of global media landscape
+ Writing experience (company news stories, product messaging, briefing books, interview, Q&As, etc.)
+ Experience and interest in new media and digital platforms
+ Self-starter; ability to proactively manage workload and delivery dates
+ Ability to build and cultivate key relationships internally with multiple business partners and work well in a cross-functional, cross-geographical and cross-category matrix organizational structure
+ Willingness to learn and adapt to constant change
+ Knowledge of sport, fashion, footwear and apparel industry is preferred
+ Strong awareness and understanding of the history of Jordan Brand and connection to sneaker and/or basketball culture
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.
The Jordan Brand Global Communications team builds global narratives, drives influence, and leads culture by carving new spaces to invent new storytelling approaches. Our communications team thrives because of our deep, authentic connections to the communities that have shaped Jordan Brand – the global basketball family, Black Culture, fashion, music, and art.
We are a team of optimists, dreamers, and inventors. But most of all, we’re in love with the art of a cool story. We are culturally curious and plugged into emerging conversations that matter most to our consumers. We are not afraid to go against the status quo to build unexpected connections and meaningful moments for Jordan Brand. We are community-minded and purpose-driven. We are working to drive new conversations, envision bigger possibilities, drive influence and deliver new levels of creative thinking to advance the Jordan Brand narrative around the world!
WHO ARE WE LOOKING FOR?
We are searching for an expert Global Narrative Specialist to join our team. You will support the Narrative Strategic Communications team for Jordan Brand in crafting compelling storytelling that pushes the brand forward.
WHAT YOU’LL EXPERIENCE:
The GameOn experience is an opportunity to transition skills and insights from sport and lived experience to the corporate setting. Throughout the 12-month long role, you will receive on-the-job experiences within our Global Communications team and work with a variety of leaders to build the future of sport.
Examples of project work may include:
+ Seasonal Product Briefs – you’ll draft off the team’s overall communications seasonal priorities to develop key product/story messaging, project briefs for our agency partners, and gather additional assets needed to set the team up for success. This work will be managed and inputted in accordance with seasonal tools and templates to ensure strategic alignment across the team through Airtable, Slack, and team calendars. In addition, you’ll be responsible for managing various reoccurring Comms meetings with global and cross-functional counterparts and provide recaps for the broader team.
+ Seasonal Previews – you will drive seasonal media previews on the ground in NYC in support of the communication’s seasonal priorities and work with the team’s agency partners on production, attendee list, and product sourcing. You will work across all three fields of play (sport, streetwear, and energy) and will drive alignment and awareness across relevant brand functions.
+ Strategic Seeding – you will manage media contact list database – including information such as birthdays, sizes, interests, etc. – and have a true understanding of the media landscape and the team’s current and expanding media list. You will place seasonal contract buys and manage those respective contracts and inventories once live.
+ Product coordination for requests/activations – you will assist at media shoots and activations including sourcing product, attending cultural gatherings, and arranging media opportunities on the ground. In addition, you will be responsible for managing incoming media product requests across the three fields of play and facilitating those needs.
+ Disability inclusion and accessibility – you will review and assess accessibility standards, working with brand partners to identify and remove barriers that could prevent people with disabilities from accessing environments and storytelling. This may include advocating for design standards, different storytelling, tools and services to promote inclusion and accessibility for our consumer.
+ Media relations – you will foster and cultivate relationships with key media and influencers across our fields of play.
This is a 12-month experience with relocation assistance. This experience – as well as full-time positions – are located in-person at the NIKE, Inc. World Headquarters in Beaverton, OR. Check out this video of our World Headquarters to learn more about life on campus: Nike WHQ Campus Video (https://players.brightcove.net/6163289603001/default_default/index.html?videoId=6286793274001)
WHAT YOU WILL BRING?
+ Strong written and spoken English required
+ Knowledge of global media landscape
+ Writing experience (company news stories, product messaging, briefing books, interview, Q&As, etc.)
+ Experience and interest in new media and digital platforms
+ Self-starter; ability to proactively manage workload and delivery dates
+ Ability to build and cultivate key relationships internally with multiple business partners and work well in a cross-functional, cross-geographical and cross-category matrix organizational structure
+ Willingness to learn and adapt to constant change
+ Knowledge of sport, fashion, footwear and apparel industry is preferred
+ Strong awareness and understanding of the history of Jordan Brand and connection to sneaker and/or basketball culture
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.
Source : Nike