Global Marketing Activation & Orchestration Senior Coordinator​ - The Boston Consulting Group

In this unique role, you will be in the position to help create, deliver and amplify thinking in around a technology that is advancing and remarkable speed with impact on every area of modern life. As Artificial Intelligence is a priority for BCG joining this team means working at the leading edge. 

As Global Marketing Activation & Orchestration (A&O) Senior Coordinator, you will play a vital role within the team shaping BCG’s global marketing and communications delivery around our Global Campaigns, the priority capabilities and themes BCG stands for.  

In this role you will support the activation of BCG’s global flagship AI Campaign, together with the respective A&O team members. You will support the positioning strategy and the activation and will work with the marketing leadership of BCG’s practice areas, regional marketing leadership and BCG’s Marketing & Comms Leadership Team, (the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer) as well as BCG’s think tank Bruce Henderson Institute.   

As part of this position you will: 

• Collaborate with the respective campaign managers to define, execute and adapt omni-channel marketing campaigns across BCG’s global communication channels as well as local markets worldwide  

• Work with strategic partnerships (incl. paid media) to support the roll-out of priority AI content and activations 

• Contribute to BCG’s thought leadership development bringing an audience-centric perspective and identifying the most relevant publications in BCG’s existing editorial pipeline for activation  

• Work in close collaboration with colleagues from communication channels (e.g., public relations, social media, direct client communications and internal communications), Practice Areas and local markets adopting an agile way of working  

• Work closely with the analytics team to integrate and measure the value and impact of the campaign and its strategic partnerships