Global Marketing Manager/Director at Versa Designed Surfaces

SUMMARY

This role focuses on the execution, management and delivery of impactful global marketing initiatives, ensuring brand consistency across digital strategy, product launches and marketing assets, in close coordination with cross-functional teams and may require international travel.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Execute an integrated omni-channel marketing, public relations and communications plan across digital and traditional platforms to achieve cohesive brand messaging.
• Ensure consistent brand standards across all platforms, marketing materials and channels by tailoring global messaging to regional and cultural needs, and developing high-quality assets such as presentations, sales support, sampling, digital content and award submissions.
• Manage digital marketing efforts across web and social media to strengthen global brand presence with a focus on timely content updates for the company website.
• Prepare and deliver performance reports and presentations that showcase campaign effectiveness, incorporating data-driven insights and analytics to refine and continuously improve campaigns.
• Draft project briefs detailing objectives, scope, budget, ROI and timelines.
• Collaborate with the design team on product merchandising themes to craft marketing copy and develop product launch materials.
• Manage creative elements of sampling projects and the coordination of materials for photography and marketing initiatives.
• Cultivate strong relationships with external partners, customers, and cross-functional teams, including design, sampling and sales, to ensure alignment of brand messaging with business goals.
• Partner with external creative team to create marketing materials that resonate globally, meeting quality and brand consistency standards.
• Develop, organize and maintain sales support and new product introduction materials.
• Proofread and review all marketing materials for brand and content accuracy.
• Respond to and manage international customer requests providing consistent support.
• Set up new vendors in system and enter purchase orders.
• Coordinate event logistics, including tradeshow booth design, event participation and related activities to strengthen brand visibility and assist with facility visits, training sessions and company events.
• Utilize templates to set up e-blasts and develop additional marketing materials.
• Maintain and update electronic product catalogs and online content.
• Enhance the organization and efficiency of marketing projects.
• Crosstrain with the Sample Coordinator to provide support and act as backup as needed.

MINIMUM REQUIREMENTS:

• Bachelors degree in marketing, communications, business, or a related field.
• 5+ years of marketing experience, preferably with design, marketing and/or digital marketing experience in the Architectural/Design industry.
• Creative and results-oriented with strong strategic planning skills and experience managing multi-channel marketing initiatives.
• Adaptable with the ability to shift priorities and manage multiple, complex initiatives in a fast-paced environment, maintaining a focus on quality and execution.
• Proven project management abilities, with a detail-oriented, organized approach to executing marketing campaigns.
• Proficiency with digital marketing tools, platforms, and metrics analysis, as well as Microsoft 365 and Adobe Creative Suite.
• Strong writing, design and analytical skills, essential for creating impactful marketing materials and measuring campaign success.
• Curious with a continuous learning mindset, staying current with industry trends and emerging marketing techniques.
• Excellent interpersonal, communication and leadership skills, with the ability to collaborate effectively with cross-functional teams.

CERTIFICATES, LICENSES, REGISTRATIONS:

• N/A

PHYSICAL DEMANDS:

The physical demands described here are the representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals to perform the essential functions.

**The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.