Global Product Manager, Engagement - Cricut

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Let’s make.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Cricut’s Software Product Management team is growing, and we are looking for an experienced Product Manager to lead the development and vision of how content is consumed on our platform. The ideal candidate will help drive the evolution of how images, fonts, projects, and other Cricut content is discovered and used on our platform while partnering closely with our search team to ensure a seamless experience on the platform. This entails collaborating on the roadmap and strategy for content structure to support usability of our Design Space Content. This role will also help drive future strategies that can leverage our content to drive continued engagement on and off of our platform.

Responsibilities: 

As a Product Manager, you are responsible for the following: 

• Define, share and evangelize the product vision across the organization, build a prioritized roadmap, and make actionable progress towards that vision
• Gather insights from numerous sources – metrics, member feedback, customer research, competitive analysis etc. and then translate their user needs into deliverable product requirements
• Working with UX, QA, Content and Software Development teams to bring new products to market 
• Working with product marketing to execute marketing plans; analyzing performance post launch with QA and Analytics teams; and overseeing the day-to-day operations of the software. 
• Use data to identify content gaps and collaborate with the content team to support content acquisition/production
• Work as part of a team to understand the relationships between different content types and create a content strategy plan

We are looking for leaders with a thirst for challenge and a passion for delighting members. You should be comfortable working with a high-caliber team and be motivated by a fast-paced working environment. We are looking for people who have a hunger to create new products and user experiences and who live our values.

• Preferred 3-5 years experience in the software product management role, a plus if you have zero-to-one experience
• Approach product management as an owner, understanding cross-functionally from ideation, execution, launch and beyond what is needed for a product to succeed
• Excellent tactical and strategic thinking as well as interpersonal, written and verbal communication and presentation skills
• You have experience in defining innovative products and experiences as well as leading teams
• You should possess a proven ability to translate member insights into member experience and business strategy recommendations
• Collaborative and reliable team member who can play a leadership role on cross-functional teams with a proven ability to build relationships and work effectively in a team environment
• Decision-making experiences demonstrating appropriate balance between thoughtful research and the need for timeliness
• You have a “can do” attitude and work towards bringing positivity and solutions to user problems
• Keen attention to detail and systems thinking
• Ability to effectively plan measures of success, organize, analyze, and present data with solutions
• Passion for crafting and creative content
• Knowledge of Search and/or Content Discovery and/or Content Personalization a plus
• Knowledge of CMS and/or SEO also plus

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.