Go-To-Market Strategy and Operations Senior Associate - United States - Google
New York, NY
About the Job
This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Atlanta, GA, USA; Chicago, IL, USA; Los Angeles, CA, USA; Washington D.C., DC, USA; San Francisco, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis, or 2 years of experience with an advanced degree.
- Experience with SQL, databases or automation techniques (e.g.,dashboards, automating custom reports, materializing tables).
- Experience working with advertisers, agencies, or clients.
- Experience in account management, strategy and operations, or analytics.
Preferred qualifications:
- Experience with marketing investigative skills, return on investment, and statistical analysis with excellent problem-solving skills.
- Experience in developing complex investigative models in spreadsheet and presentation software to facilitate communication with stakeholders.
- Experience partnering with and influencing clients at all levels in a large, complex organization.
- Experience with Google advertising products (e.g.,Search, Video, Display, etc.), or similar advertising solutions.
- Proven track record of working with internal, cross-functional teams to execute on a go-to-market strategy.
- Excellent problem-solving and project management skills, including experience executing complex strategic and operational initiatives.
About the job
The Business Strategy & Operations organization provides business critical insights using analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives.
As a go-to-market (GTM) Strategy Analyst, you will work closely with Google’s Product, Sales, and GTM teams to develop and implement a sector-wide strategy. You will be an advisor and sales specialist providing data-supported recommendations, practical tools consultations, and go-to-market strategies to promoters. You will grow the Agency, Platforms, and Client Solutions (APCS) business across Search, Display, and Video products. You will serve as the horizontal sales arm across the Americas Large Customer Sales organization and is a critical growth driver across America.
The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.
Responsibilities
- Develop a comprehensive understanding of Google data structures and metrics for products and business activity through the agency lens, conduct opportunity sizing and prioritization analyses across Google products, and conduct in-depth search into drivers of product performance.
- Partner with internal and external products, research, data and measurement teams to bring full problem-solving capabilities to the APCS business. Serve as a tools advocate to sellers to help them get the data they need (Connect Sales, Share of Wallet, Target Setting, PLX Suite).
- Own business functional metrics or business data visualizations and dashboards, headcount Planning Models, share of wallet data, and Objectives and Key Results (OKR) performance and reporting.
- Work with Google Sales Directors across APCS, experts across go-to-market, and cross-functional partners including Finance, Tools, Product, etc.