Google Media Buyer - DTC Jobs

At DTCjob.com, we're not yet another job board; we're a private community directly connected with over 200 hot DTC e-commerce companies. We're fundamentally working to build in-house teams for these companies by connecting top-tier talent to the right opportunity

As you apply on DTCjob.com, you fill out one simple, one-time application form. From there, our team takes over. We go through your application and, when we feel that you'll be a good fit, we hook you up directly with the company. You won't have to apply again or constantly dig through job postings; we handle everything to make sure your skills are aligned with the best opportunities. This might take from a few hours up to several weeks.

While we do not hire directly on behalf of ourselves, we work with leading DTC brands and agencies to ensure you find a position offering growth, job security, and an engaging work environment

Requirements

Responsibilities:

- Develop, launch, and manage Google Ads campaigns across Search, Display, YouTube, and Shopping networks to drive e-commerce sales and brand growth.

- Conduct keyword research and audience targeting strategies to optimize ad copy, bidding strategies, and targeting settings for maximum performance.

- Monitor and analyze campaign performance, identifying trends and insights to optimize spending and improve ROI.

- Conduct A/B testing on ad creatives, landing pages, and bidding strategies to improve click-through rates (CTR), conversion rates, and overall campaign effectiveness.

- Collaborate with the creative team to develop high-performing ad creatives that align with the brand voice and resonate with the target audience.

- Track, measure, and report on campaign performance metrics (impressions, clicks, CTR, conversions, etc.) using Google Analytics and other analytics tools.

- Stay updated with the latest trends, algorithm changes, and best practices in paid media buying, specifically within the Google ecosystem.

- Manage and optimize ad budgets, ensuring efficient spending and profitability while achieving targeted key performance indicators (KPIs).

- Work closely with the product and sales teams to align ad campaigns with business objectives, promotional activities, and product launches.

- Identify new opportunities for campaign growth and improvement within the Google Ads platform.

Qualifications:

- 2+ years of experience in media buying, specifically within the Google Ads platform (Search, Display, Shopping, YouTube).

- Proven track record of managing and scaling successful Google Ads campaigns, particularly for DTC or e-commerce brands.

- In-depth knowledge of Google Ads Manager, Google Analytics, and other ad management tools.

- Strong understanding of PPC strategy, including bidding, ad formats, keyword research, and audience segmentation.

- Analytical mindset with the ability to translate data into actionable insights.

- Proficiency in using spreadsheets and analytics software to track campaign metrics and performance.

- Strong communication and collaboration skills.

- Google Ads certification is a plus.

Preferred Skills:

- Experience with shopping campaigns and Google Merchant Center.

- Familiarity with retargeting strategies and tools like Google Tag Manager.

- Understanding of conversion rate optimization (CRO) and A/B testing.

Benefits

- Extensive Network of +200 DTC Brands: Exposure to state-of-the-art strategies, tactics, and processes in the DTC space by our extensive network.

- Verified Companies: We verify each of our companies to ensure they are ready for a hire and can provide you with secure and legitimate opportunities.

- Secure Payments: We verify all of the payment arrangements through us to be secure so you don't have to risk getting scammed. + The average role we place is 30-40% higher in payments compared to those in the market.

- Direct Talent Matching: We handpick the best opportunities according to your profile and directly connect you with companies, cutting down the lengthy process of hunting for a job.

- Community & Networking: In placing, you will be part of a very exclusive community that will grant continued access to connections for limitless networking opportunities.

- Retention Program: Once placed, we go the extra step in making sure you retain the job and have long-term relationships with our clients for further growth and more.

Working with DTCjob.com will be more than just getting a job; it is like landing into an ecosystem that ensures your long-term success in the DTC world