group manager, Media (Remote - U.S.) - Starbucks

**Now Brewing - group manager, Media (Remote - U.S.)! #tobeapartner** From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. This job contributes to Starbucks success by connecting consumers to Starbucks through out of store (OOS) advertising efforts. This role leverages expertise in advertising communication theory, media strategy, consumer behavior, ad products, targeting methods and purchase models to lead, create, refine and execute advertising campaigns in partnership with subject matter expert team members, agencies, vendors and cross functional stakeholders. **_As a group manager, Media, you will..._** **Lead** **Media Strategy and Communications Planning & Execution** · Advanced knowledge of media theories (Ad decay, Stacking Effect, Reach/Frequency, Sequencing, Flighting, Thresholds), advertising approaches and principals, and application to real world via creation of campaigns. · Leads media plans supporting business communication priorities (product sales, customer engagement, customer acquisition, etc.). · Consultant to internal stakeholders (creative, analytics and marketing) on translation of marketing goals to media opportunities and anticipated outcomes. · Works with marketing partners to translate positioning statements to communications channels to effectively break through with data-driven strategies. **Financial and Business Stewardship** · Reviewer and Approver of billing in alignment with plan purchases. · Applies prior campaign learnings, professional expertise, and planning principles to plans to ensure delivery against objectives. · Critic of plan approaches and investment levels by partner to ensure plans are balanced across digital and traditional channels, as well as proven performers and innovation areas. · Deep partnership with analytics and technology teams to ensure measurement framework, required measurement tech deployment and reporting cadence to cross functional stakeholders. · Vets new measurement partners within the marketplace and in alignment with organizational business need · Owner of campaign performance reporting, in campaign across all relevant media metrics (attitudinal, sales, engagement, etc.) · Leader of cross team analytics workflows and prioritizations as well as agency discussions for audience and data segmentation requirements **Require** **Advertising Industry Awareness and Vendor Connectivity** · Leverages prior experience to identify areas of opportunity (partner, ad product, etc.) for organization · Reviews agency work to drive for consumer centric innovation in purchase models, partner selection and content. · Champions test and learn mentality within media plans to continually improve outcomes and identify new avenues to connect with consumers. · Deeply connected to media marketplace and changes in consumer communication methods through trade engagement and industry forums. **Engage in** **Relationship and Project Management** · Primary point of contact for agency briefings for specific media campaigns (response, branding, awareness, etc.). · Able to influence both horizontally and vertically while reinforcing an strong point of view as a subject matter expert. · Coordinates with internal clients (e.g., marketing managers, studio leads, social strategists, marcom, etc.) to guide and inform the creative asset requirements for advertising campaigns. · Curious mindset and a desire to educate others through structured and opportunistic learning · Forges relationships with peers within the organization, agency team and media vendors - to facilitate work and increase brand reputation within the advertising marketplace. **_We'd love to hear from people with:_** Data Strategy, Targeting and Measurement · Knowledge of statistical methods and application of research to consumer planning (ex. ability to read MRI and syndicated data reporting) · Understanding of the data ecosystem and targeting methodologies available through digital publishers and ad platforms. · Knowledge of click stream analytics, instrumentation requirements, impacts of ad blocking and considerations impacting digital ad transparency Media Planning · Deep and Diverse online/offline experience with media planning (response and brand) and buying. This includes knowledge of the standards and best practices for Television, Digital Video, Content, Influencers, Audio, Social, Influencers Print, Out of Home, Experiential, Display, and other media types as applicable. · Expert understanding of media math - including how to calculate CPM, Impressions, Reach/Frequency, CTR, CPP, etc. · Understanding of syndicated tools (GFK MRI), quintile analysis, and user level data sets for planning. · Programmatic & Data Expertise: Experienced leveraging 1st & 3rd party data across platforms for audience-based media buying. Communication and Critical Skills · Skilled storyteller translating media jargon to commonly understood strategies to others · Ability to evaluate cost, inventory quality, data application and fit of a media vendor proposal to the plan objectives and within Starbucks business requirements. · Able to distill pros/cons to leadership with a recommendation and navigate between parties to facilitate contracts. · Comfort in presenting at all levels within the organization, internalizing feedback while vocalizing clear point of views. Marketplace Knowledge · Understanding of ownership groups (holding companies, resellers, exchanges, etc.), purchase models (programmatic, publisher direct, barter, etc.), and ad products available within the marketplace. · Ability to recommend and influence different deal structures with publishers to ensure best efficiencies for the brand. · Ad tagging and instrumentation knowledge for tools allowing for investment optimization (Mobile Measurement Partner - Branch, Ad Serving - DCM, Innovid, Marin, etc.) Management and Partnership · Direct manager of junior staff, providing guidance on both work product and work path for partner development. · Establishes credibility through partnership and collegiality in bringing cross functional stakeholders along on the journey · Democratic approach to leading others · Manager of agency teams and personnel, guiding work prioritization and ensuring deliverables meet organizational timelines and standards (presentations, proposals, legal reviews, etc.) · Seeks out new educational and professional learning experiences for self and team, expanding and sharing learnings and growth opportunities with cross functional peers. · Mentor to cross functional partners within the organization as well as within agency teams. · Years of experience in specific field or utilizing designated skills: 8-15 · Prior agency , Publisher, or Client Experience (ideally retail, QSR or tech )Experience in managing large budgets as well as managing teams. · Bachelor's Degree As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com (file:///C:/Users/rofunk/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/EHRXPAYM/starbucksbenefits.com) . *If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above. The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. If you live in the?greater Seattle area, we offer a?flexible workplace that allows for?hybrid work. Partners?can work remotely up to two days per week. **_The pay range for this position may be narrower than that displayed, depending on where the work is performed._** **Join us and inspire with every cup. Apply today!** _All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, physical or mental disability, sexual orientation, marital status, military or veteran status, gender identity and expression, genetic information, or any other factor protected by law._ _We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply._ _Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at_ _applicantaccommodation@starbucks.com_ _._