Growth Marketing Manager - Instinct Science

Meet Instinct

Instinct Science is an animal health software company that helps the world’s leading veterinary practices enhance patient care, improve staff efficiency, and minimize burnout. Our easy-to-use platform acts as the nerve center for veterinarians, veterinary nurses, and support staff alike, fostering seamless collaboration across teams. With our January 2024 acquisition of VetMedux, a trusted education and point-of-care information company for veterinarians, Instinct has strengthened our commitment to delivering the mission-critical tools veterinary practices need to care for their patients at the highest level and with the best outcomes!

We’re fueled by compassion! Our team, our customers, and their patients and animal owners matter immensely to us. We put the Customer First; Act with Grace, Not Teeth; Do the Right Things for the Right Reasons; and know that Excellence is in our DNA. 

If these values speak to you, you might be a good fit for our Growth Marketing Manager. 

A Sneak Peek of Your Role  

The Growth Marketing Manager will increase revenue through optimized paid campaigns, conversion rate improvements, and effective channel management for all Instinct Science products. You will play an integral role in building brand awareness by developing targeted, high-impact campaigns. Reporting to the Director of Marketing, you will also focus on budget management and conversion rate optimization (CRO), seeking to reduce customer acquisition costs (CAC) while maintaining lead quality. 

What You’ll Do ‍

• Achieve revenue targets from paid channels and meet or exceed Return on Ad Spend (ROAS) goals. 
• Build collaboration processes with product, sales, and customer success teams, aligning early initiatives with broader business goals.
• Increase conversion rates on landing pages and website content. 
• Grow market share and awareness within targeted veterinary segments. 
• Reduce CAC through effective budgeting and testing new growth channels.
• Establish a stable, high-performing portfolio of paid campaigns with demonstrable ROI.
• Implement an SEO and content strategy that boosts organic traffic and engagement for our brands. 
• Successfully integrate and execute campaigns that cross-promote the combined brands, capturing broader market share and engagement. 
• Develop a reporting structure to evaluate ROAS, CAC, LTV, and other key metrics across our marketing efforts.

Who You Are ‍

• Must Haves:
  • Advanced expertise in pay-per-click management, especially Google Ads and Bing Ads, for efficient budget use. 
  • Strong analytical skills, particularly in data interpretation and reporting using Google Analytics or equivalent. 
  • Hands-on experience with A/B testing and CRO to drive landing page improvements. 
  • Familiarity with B2B marketing strategies and tools like HubSpot, Marketo, and CRM systems. 
  • Excellent communication skills for clear cross-team collaboration and alignment on goals.
• Nice-to-Haves:
  • Experience in healthcare technology or veterinary industry. 
  • Knowledge of SEO best practices and content marketing for organic traffic growth. 
  • Experience with social media advertising beyond LinkedIn and Facebook, such as emerging veterinary channels. 
  • Familiarity with attribution modeling and advanced analytics for multi-channel performance tracking.

How Instinct will Care about YOU

• We offer a supportive and caring work environment.
• We are transparent, open, honest, and empathic, both internally and externally.
• We pay our team well. 
• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Slow Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We offer a rewarding employee stock plan so that you share in our success.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.

Base Compensation range for this role is $ 110,000 - $120,000

Instinct is an equal opportunity employer committed to equality and providing a pleasant work environment free from harassment or discrimination in any form. All employees will be treated equally without regard to race, color, religion, sex, sexual orientation, gender identity, family or parental status, national origin, ancestry, veteran, or disability status.

If you require accommodations throughout any part of the pre-employment process, please contact our People team at peopleteam@instinct.vet

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