Growth Marketing Manager (DTC) - NBCUniversal

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

NBC News Digital is seeking an experienced Growth Marketing Manager to help develop Direct-to-Consumer strategies across our brands. This role will work under the Audience Development & Engagement team and will focus on growing and retaining a paid subscriber base for new DTC products. This role will play a major part in designing and implementing go-to-market strategies, aligning cross-functional teams of stakeholders, and developing the martech stack for these products. Additionally, the role will report out the success of acquisition and engagement strategies, testing results and goal KPIs, while continually analyzing data to help refine these important metrics. There will also be some daily operational responsibilities, including crafting customer-facing communications, building ad hoc reports and some light platform management work.

Responsibilities

• Develop and implement comprehensive DTC strategies to drive positive paid subscriber growth and retention for DTC products – noting that these will largely be mobile app offerings
• Achieve topline revenue goals and meet KPIs (paid user base, retention percentage, conversion rates)
• Scale DTC product visibility and presence across web, paid and organic social and other owned audience channels (newsletters and broadcast)
• Hone existing acquisition channels and devise new ways to attract new subscribers
• Maximize user retention, mitigate churn and continually experiment with CRO
• Analyze subscriber data, user feedback, and market trends to surface actionable insights, inform decision-making and optimize performance across the entire user lifecycle
• Report on success of strategies and tactics to stakeholders and executive leadership
• Maintain excellent working relationships and lines of communication with internal Product, Editorial and Marketing teams
• Perform day-to-day marketing activities including: building and deploying one-time and automated email campaigns and push notifications, copywriting, requesting and designing creatives, A/B testing, QA, creating and monitoring some technical integrations and pathways

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $80,000-$110,000. 

• 5+ years in a growth marketing or retention marketing role, ideally working with a paid subscriber app in a DTC business model
• Proven track record of scaling products, driving growth and implementing go-to-market strategies
• Comprehensive understanding of end-to-end customer lifecycles
• Expert in DTC marketing within the app ecosystem, experience working in dedicated app martech stack and first-hand knowledge of all relevant tools and platforms (MMPs, CRMs, ASO/App Store)
• Strong understanding of digital advertising platforms (Meta, Google, TikTok), paid campaign management and email marketing best practices
• Excellent analytical skills and the ability to interpret data to drive decision-making – experience with data analytics tools such as Adobe Analytics, Sailthru, DOMO
• Must have unrestricted work authorization to work in the United States 
• Strong project management skills, the ability to handle multiple priorities along with exceptional communication and collaboration skills

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. 

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.