Growth Marketing Manager - Datava Inc.

About Us: 

Datava is a vibrant startup looking to disrupt the Fintech space. We are on the hunt for a Content Marketing Manager that can produce high quality content without needing a team or agency to support you. You will need a flair for crafting compelling messaging with a keen understanding of market dynamics. Your mission will be to establish and amplify our unique voice, positioning, and competitive edge to generate leads and escalate revenue growth. 

Key Responsibilities: 

- Spearhead the development of our company's messaging framework to clarify our positioning, value proposition, and competitive differentiation. 

- Produce high-impact content that aligns with our strategic messaging and is tailored to our target audience's pain points and desires. 

- Design and refine sales enablement materials, including pitch decks and collateral, to ensure our sales team can effectively communicate our value proposition. 

- Create compelling, research-backed case studies and whitepapers that demonstrate our market leadership and solution effectiveness to drive lead generation. 

- Execute content marketing campaigns that resonate with our audience, nurture leads, and contribute directly to our sales pipeline and revenue goals. 

- Collaborate with product and sales teams to identify customer success stories and transform them into persuasive testimonials and narratives. 

- Utilize SEO best practices to ensure all content is optimized for maximum reach and engagement, leading to increased website traffic and lead conversion. 

- Continuously analyze market trends and competitor strategies to ensure our messaging remains fresh, relevant, and superior. 

- Measure and report on the performance of content marketing activities, and optimize based on insights to drive better results. 

- Be the custodian of our brand voice across all marketing channels, ensuring consistency and impact. 

Qualifications: 

- Bachelor’s degree in Marketing, Communications, or a related field. 

- Proven experience (5+ years) in content marketing, with a focus on messaging, positioning, and differentiation in a competitive market. 

- A track record of creating content that generates leads, closes sales, and boosts revenue. 

- Exceptional writing, editing, and storytelling skills, with the ability to make complex subjects easily understandable and engaging. 

- Experience in SEO, content analytics, and performance measurement. 

- Strategic thinker with the ability to grasp and translate technical capabilities into benefits. 

- Self-starter with the ability to work independently and collaboratively in a dynamic startup environment. 

What You'll Get: 

- The opportunity to build a brand’s voice from the ground up and see the direct impact of your work on the company's success. 

- Competitive compensation, including equity, commensurate with your experience and skills. 

- A collaborative culture that thrives on innovation and new ideas. 

How to Apply: 

To take the next step in your career with Datava, please send your resume, cover letter, and samples of content that drove tangible business results.