Growth Marketing Manager (TV & Video) - Cirkul, Inc.
Boston, MA
About the Job
What is Cirkul?
Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.
The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100+ unique flavors, all with no sugar, zero calories, no artificial colors, and a range of functional enhancements online, at Walmart, and other retailers across the United States. Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives.
What is this role?
As the Growth Marketing Manager, you will be a key player in our growth team, responsible for driving and optimizing acquisition campaigns across multiple channels, with a focus on non-digital channels like TV and Audio. You will work closely with the Director of Growth Marketing and other marketing and creative stakeholders to enhance our media mix and achieve business results across our multiple retail channels as well as our DTC and ecommerce business.
What does an average day look like?
- Driving Results: Execute and optimize performance marketing strategies across TV, video, and offline channels to drive acquisition and business growth.
- Taking Ownership: Manage the TV agency relationship and ensure effective collaboration with digital channels to maximize the impact of our marketing programs.
- Making Decisions: Analyze campaign data to make data-driven decisions for improving efficiency and scaling overall programs.
- Cultivating Relationships: Work closely with cross-channel marketing and analytics teams and stakeholders to align strategies and contribute to the holistic media mix.
- Instilling Trust: Serve as a thought leader within the marketing team, sharing industry trends and best practices to drive continuous improvement.
- Customer Focus: Design and implement experiments to test and refine acquisition strategies, ensuring alignment with customer needs and preferences.
What background should you have?
- Bachelor's degree required
- 5+ years of performance marketing background with a deep understanding of and direct response tactics and strategies for consumer brands
- Rooted in decision making through data and revenue growing tactics
- Experience with media agency management
- Familiarity with direct media buying on traditional channels is a plus
- Strong understanding of attribution, incrementality, and media mix optimization
- Experience with brands that have an online DTC presence and a retail presence is a plus
- History of success with creative problem solving and staying nimble in ever-changing environments
- Strong commitment to rapid experimentation and growth-hacking mindset.
- Familiarity with A/B testing best practices and tools like Google Optimize
- Impeccable attention to detail
- Strong written and verbal communication skills
- Solution-oriented mindset
- Ability to be an individual contributor and a valuable team player
- Familiarity with analytical platforms such as Google Analytics or Amplitude
- Familiarity with BI tools and visualization
What do we offer?
- Competitive salary based on experience and market
- Generous benefits, 401k match, and PTO (even insurance for your fur babies!)
- Employee discounts on Cirkul products
- New corporate office space with great amenities
- Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry
- A culture that rewards results
Please review our privacy policy here.
Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.
