Growth Marketing Manager - Alarm.com

Overview

Alarm.com is seeking a technically skilled Growth Marketing Manager to execute the next phase of our growth marketing strategy, digital marketing presence, and website operations. The ideal candidate will have a proven track record in designing, implementing, and managing scalable, dynamic, and world-class websites. They should be adept at SEO, as well as have competency in HTML, CSS, and Javascript, and be well-versed in the latest content management systems such as Drupal, WordPress, and Craft. In particular, the ideal candidate will have a strong understanding of how CMS impacts the front end user interface.

We are looking for a candidate that has experience integrating digital marketing and demand generation strategies to leverage inbound marketing tactics to generate qualified leads for the sales team. A solid understanding of marketing operations, including the use of marketing automation tools and performance metrics, is required. Specific experience with Salesforce CRM is a must and Salesforce Account Engagement is preferred.

This role involves collaborating with a team of web developers, designers and digital marketing professionals while coordinating across teams and business units. Communication skills are paramount.

This role will support Alarm.com, including our International team, as well as our subsidiaries such as OpenEye and Shooter Detection Systems. This role is an in-person role, and can be located at either Alarm.com's headquarters in Tysons, Virginia, or at our OpenEye office Spokane, Washington metro area.

Key Responsibilities

• Execute a strategic inbound digital marketing plan, collaborating cross-functionally across teams and business units to ensure alignment with business objectives, content, and visual identity.
• Facilitate collaboration with web developers and marketing professionals, align strategies with business objectives, and maintain an SEO-optimized, user-friendly website that reflects the brand's goals.
• Develop and implement effective SEO strategies to improve organic search rankings and increase visibility of the company's content in search engine results. This includes keyword research, on-page and off-page optimization, and monitoring SEO performance.
• Manage marketing operations, ensuring effective use of marketing automation tools for lead nurturing and conversion. This includes managing and optimizing the use of Salesforce and marketing automation platforms to track prospect interactions and measure campaign performance.
• Execute demand generation strategies to attract and convert qualified leads. This includes creating targeted campaigns, managing lead generation, collaborating with the sales team, and leveraging inbound marketing tactics to convert prospects into opportunities.
• Monitor and analyze key performance metrics to measure the effectiveness of marketing strategies and campaigns. Use data to make informed decisions about future marketing efforts.
• Collaborate with web developers and IT teams to handle technical aspects of the website, including server management, code deployment, and troubleshooting. Support existing security protocols and adapt to legal and regulatory changes to ensure adherence to ADA standards, privacy laws, industry standards, and best practices.
• Streamline content updates across databases and servers, coordinating meticulously with marketing, sales, and customer service. Leverage AI and other advanced technologies to enhance website functionalities and amplify user engagement.
• Collaborate on innovative digital projects, leveraging the latest technologies to expand and elevate the organization's digital presence and capabilities.
• Create thorough documentation in Confluence.
• Other duties as assigned

Qualifications

The ideal candidate will have a strong technical background, with extensive experience in digital marketing, demand generation, website operations, content management systems, and SEO. They should also have a good understanding of web design and development principles and be able to lead projects effectively. The ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines is essential.

• A bachelor's degree in Marketing, Business, Computer Science, Information Technology, Web Development, or other relevant field. Master's degree or MBA a plus.
• 5+ years of experience in demand generation, digital marketing, web operations, web development, or a related field.
• Several years of experience managing teams and projects.
• Strong technical knowledge of marketing automation platforms, CRM systems (Salesforce), SEO tools, content management systems, website infrastructure, website development, performance optimization, and security.
• Ability to analyze marketing data and metrics to assess campaign performance and inform decision-making.
• Excellent communication, collaboration, and problem-solving skills.

WHY WORK FOR ALARM.COM?

• Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team!
• Gain well rounded experience: Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Focus on fun: Alarm.com places high value on our team culture. We even have a committee dedicated to hosting a stand-out holiday party, happy hours, and other fun corporate events.
• Alarm.com values working together and collaborating in person.  Our employees work from the office 4 days a week.

COMPANY INFO

Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we're innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more.  We're seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them. 

For more information, please visit www.alarm.com.

COMPANY BENEFITS

Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!

Alarm.com is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

Notice To Third Party Agencies:
Alarm.com understands the value of professional recruiting services.  However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to RecruitingPartnerships@Alarm.com.

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