Growth Marketing Specialist - Planet Interactive

Location: Canada
Schedule: Remote
Pay: $50.02 per hour DOE
Benefits: Health, Vision, Dental, 401K

Planet Interactive is seeking a Growth Marketing Specialist to join our prominent financial services client on a 6-month contract. This role will Support strategic initiatives in CA market that optimally guide prospects from consideration to revenue-driving conversion, prioritizing a data-driven approach.

Growth Marketing Specialist Responsibilities:

• Connect the dots between "priming" and performance strategies via channel portfolio management, joint learning agendas and value prop/creative messaging alignment.
• Support the development of the overarching paid media strategy by stewarding the cross-channel integrated digital plans in partnership with channel specialists. 
• Collaborate with channel managers to gather individual channel inputs and tactics that ladder up to the larger strategy.
• Monitor performance of initiatives to report performance of key success metrics against business and media objectives, adjusting strategies as needed based on data.
• Support cross-functional partners and stakeholders (Seller Engagement Demand Creation, Content and Web, Product Marketing, Analytics) to ensure growth marketing strategies are seamlessly integrated with overall GTM plan and tracking to goals. 
• Communicate key milestones, progress reports, timelines, results and next steps.

Growth Marketing Specialist Skills:

• Deep understanding of channel platforms and their best practices, specifically in CA market.
• A firm grasp of marketing analytics, A/B testing and metrics-driven marketing.
• Familiarity with ad serving, tracking and attribution technologies.
• Excellent oral and written communication skills.
• A high passion for marketing, staying up to date on industry and platform news in CA market.
• Outstanding ability to think critically and creatively, identify and resolve problems.
• Ability to effectively multi-task in a deadline driven atmosphere.
• High level of integrity, autonomy and self-motivation with an energetic and willing attitude.
• Ability to synthesize complex ideas and data sets into actionable recommendations and reports for senior executives.