Growth Marketing Specialist - *Waterbury, VT* - Darn Tough Vermont

Job Summary:

As we scale one of the fastest-growing apparel companies, we're looking for a digital-savvy Growth Marketing Specialist. This role will focus primarily on driving growth for Cabot Hosiery's newest brand, Wide Open, and secondarily support email marketing for sister company Darn Tough Vermont. Key responsibilities include developing and executing data-driven marketing strategies, managing projects and budgets, overseeing content calendars, and ensuring brand consistency. You'll also collaborate with external agencies and freelancers to drive revenue and meet business objectives.

Key Responsibilities:

• Manage paid media investments throughout the entire marketing funnel, across multiple marketplaces, in order to deliver the strongest return on investment in conjunction with media agencies
• Work with Insights team and paid media agency to refine our audience strategy and feed learnings to Brand and Content teams to ensure audience alignment and resonance
• In conjunction with Growth Marketing Team, identify opportunities to acquire new customers and drive customer retention through implementing and optimizing email, SMS, search engine, affiliate, social media, programmatic, OOH, and other marketing channels
• Develop cross-channel, data-driven campaigns and establish growth strategies to drive traffic, engage consumers, support brand positioning, and achieve revenue goals
• Collaborate with eCommerce, Creative, and Insights teams to create and activate optimized content, strategic A/B testing, and seamless onsite/offsite experiences across the customer journey and lifecycle
• Report on budget, audience, campaign, and business performance data in order to monitor commercial impacts, identify trends, and uncover areas for improvement and experimentation

Experience & Skillset:

• BS/BA in Business, Marketing, Communications, or other related field, or equivalent work experience
• 4+ years’ progressive experience planning, coordinating, and delivering successful media and marketing programs
• Experience with Meta's Business Manager and email marketing platforms is mandatory
• Experience growing young brands or startups preferred
• Strong project and time management skills
• Strong interpersonal skills and desire to contribute to a team
• Thorough understanding of digital media & data driven marketing
• Understanding of KPIs, data analysis, and reporting
• Experience building plans and strategies for both prospect and customer audiences
• Software proficiency in Microsoft Office, Outlook, web content management system, and web analytics
• Flexible nature to manage competing and changing priorities
• This position requires commitment to embrace the company’s culture through the alignment of personal behaviors with the company’s core values

At Cabot Hosiery Mills,  we have a list of shared company values – one of them is We Value Differences. Where you come from, how you identify, your age, and other descriptions are something that makes you, you, and we respect that. We’re an honest group of people and work hard, if you like that, we encourage you to apply.

Starting at $67,000/year

This job description should not be interpreted to be a complete list of all the duties, qualifications and responsibilities performed by the jobholder.  To maintain organizational flexibility, the organization has the discretion to add, drop or change at any time the duties, responsibilities and expectations of this position. This job description does not constitute an offer of employment, continuous employment or an employment contract. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of this position.