Growth and Retention Analyst - Book of the Month
New York, NY 10001
About the Job
Book of the Month is looking for highly-driven and analytical early career candidates to join our DTC Growth and Retention Analyst Program. In this role, you’ll get to work across the full stack of DTC growth efforts: customer acquisition, digital performance marketing, media buying, retention, LTV optimization, member experience programs, and more. These are highly visible roles where you will have frequent exposure to company leadership. If you have a career interest in leading and building a consumer business of any kind, but especially a DTC e-commerce or service business, this is a career defining opportunity.
Success in these positions is achieved by approaching work in these ways:
- Acting with urgency
- Communicating proactively and anticipating questions
- Creating and maintaining trackers to capture information flows
- Asking questions and seeking guidance for prioritization
- Embracing non-linear thinking and processes
About the Program
You will work flexibly across our growth/customer acquisition and retention teams, contributing to and learning about different aspects of the business over time.
Customer Acquisition
- Directly manage at-scale customer acquisition programs on Meta, Tiktok, email, out-of-home channels, and more.
- Conceptualize and plan A/B tests across various technical and creative variables.
- Work with the creative team to organize, track, and report on creative tests.
- Manage our cross-channel budgets to achieve CPE and CAC to LTV targets.
- Use math and data to analyze and report on performance and draw reasonable insights about performance.
Retention
- Build and manage complex project plans for key member experience programs like the annual Reading Challenge, Book of the Year program, and the Relationship Status loyalty program.
- Gather, analyze, and report on member sentiment across channels including paid media, organic social media, and member surveys.
- Report on subscriber churn and help to ideate and execute new initiatives to improve customer attention, with a focus on both voluntary and involuntary churn improvement.
- Build, proof, edit, and send emails across all audiences and continually report on performance to improve engagement and conversion rates.
Cross-functional work
- Serve as a project manager for various team and cross-functional projects; collaborate with other stakeholders effectively to complete goals.
- Execute investigations and/or research on identified topics; compile and deliver findings in an organized and presentable manner.
- Proactively communicate conflicting priorities between your responsibilities; seek to explicitly gain alignment with manager and other stakeholders.
What You Should Have...
- 0-3 years of work experience.
- Strong history of academic and/or extracurricular excellence.
- Strong analytical and quantitative problem solving skills.
- Strong work ethic; ability to learn quickly, take on new challenges, and apply feedback.
- An interest in eCommerce, Direct to Consumer, or the book business.
- High attention to detail and accuracy.
- Grit and perseverance in the face of challenges, and an appetite for a wide variety of learnings and work experiences.
- Demonstrated ability to work in a fast-paced, dynamic environment.
- Effective verbal and written communication skills.
- Fan of new release fiction or a current or former Book of the Month member.
Salary Range: $62,400 - $100,000
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