Harley Davidson General Sales Manager at Ted Britt Auto Group
Fredericksburg, VA 22408
About the Job
Description:
Introduction
Join our passionate team at Old Dominion Harley Davidson as the General Sales Manager, where your expertise and leadership will drive our sales team towards achieving exceptional customer experiences and outstanding sales performance. As the steward of our iconic brand, you will play a pivotal role in shaping the success of our dealership by harnessing the power of Harley Davidson's legacy to inspire both staff and customers alike. If you are a dynamic sales leader with a proven track record and a deep appreciation for the open road, we invite you to lead our sales department and infuse your passion for motorcycles into every sale.
We Offer:
- Competitive Pay
- Ongoing professional training
- Excellent benefits package including
- Medical
- Dental
- Vision
- Life, Long Term Disability, Critical Illness, Accident Insurance
- Legal Shield
- 401(k) and profit-sharing plan with employer match
- Paid Holiday, Sick and Vacation Time
Job Responsibilities
- Develop and implement strategic sales plans to achieve company objectives for new and pre-owned motorcycles. Ensure cross sales of parts, accessories, and general merchandise.
- Lead, train, and motivate the sales team to meet or exceed sales targets and ensure high levels of customer satisfaction.
- Monitor and analyze sales performance metrics, prepare reports, and adjust strategies as necessary to improve sales results.
- Establish and maintain strong relationships with customers, providing exceptional service to encourage repeat business and referrals.
- Collaborate with the marketing department to design and execute promotional campaigns and events to drive traffic and increase sales.
- Manage inventory of new and pre-owned motorcycles and related products, ensuring optimal stock levels based on sales trends and customer demand.
- Negotiate and close deals, ensuring profitability and compliance with the dealership's policies and legal requirements.
- Stay informed about market trends, competitor activities, and new product releases to effectively position the dealership in the marketplace.
- Work with the finance and insurance (F&I) department to ensure customers are presented with financing options that meet their needs.
- Maintain a clean and professional showroom environment that showcases the Harley-Davidson brand and products effectively.
- Participate in Harley-Davidson training and certification programs to stay current in accordance with Harley-Davidson University with product knowledge and sales techniques.
- Foster a culture of honesty, integrity, and teamwork.
- Proven track record of success in automotive or motorcycle sales management
- Minimum of 5 years of experience in sales, with at least 2 years in a managerial role
- Strong understanding of the Harley Davidson brand and motorcycle industry
- Bachelor's degree in Business Administration, Marketing, or related field preferred
- Demonstrated ability to lead and motivate a sales team to meet or exceed sales targets
- Proficient in CRM software and Microsoft Office Suite
- Excellent communication, customer service, and negotiation skills
- Ability to develop and implement effective sales strategies
- Knowledge of local, state, and federal regulations affecting motorcycle sales
- Experience with inventory management and financial planning
- Ability to analyze sales data and market trends to make informed decisions
- Flexibility to work weekends, holidays, and extended hours as needed
- Valid motorcycle endorsement on driver's license and the ability to ride a motorcycle
- Strong ethical standards and a professional demeanor
- Commitment to ongoing professional development and staying current with industry changes
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