Head of Creative Research and Insights - CreativeX

Title:Head of Creative Insights
Job Location:  London, England or New York City, NY - Full Time (Hybrid)
Start Date: ASAP/Flexible

About CreativeX 

CreativeX is B2B SaaS technology platform that helps global marketing teams make smarter creative decisions and elevate creative expression through the clarity of data. Our technology powers creative decision-making at some of the biggest brands in the world, including Google, Unilever, Pepsi, Bayer, Mondelez, Heineken, and more.

We use computer vision and other machine learning techniques to extract creative data from our clients' digital imagery and video and transform those previously dark signals into standardised data at industrial scale. This creates a new, unique and powerful first-party dataset that represents the last and most impactful untapped reservoir of advertising performance.

That's because multiple studies have shown that the "creative" itself is responsible for half of sales lift online, higher than reach, targeting, brand, & recency combined. Marketers have always intuitively understood that there is something magic within the ad itself, whether the music, branding elements, a product hero shot, or the warm smile of a satisfied customer that inspires viewers and motivates them to form an opinion or take an action. But creative impact has always been the least analysed and least understood component of a complex set of marketing variables.

This is the problem CreativeX is focussed on solving. We're an end-to-end solution to ingest, process, and analyse content at scale. We help brands isolate creative elements so they can be analysed against downstream ad impact metrics, from clickthrough rates to brand lift. By extracting these creative attributes from within the asset itself, and interrogating that Creative Database with data science and curiosity-driven human insights, we've unlocked a unique first-party database of Creative Data to scale creative decisions with confidence.

Our objective is to help marketing organisations power every creative decision with data.

About the Role

To do so more effectively, we need to reorganise our existing analytical capabilities into a new, standalone function and stand up a world-class creative insights team. As CreativeX's first Head of Creative Insights you will have a once-in-a-career opportunity to make an outsized impact on one of the frontiers of advertising innovation.

You will influence company strategy in this area and establish the operating infrastructure to deliver specific, detailed, and trenchant analysis on an enterprise scale. You will build a team around you to fulfill your vision.

Reporting to the Chief Revenue Officer you'll have impact across our entire revenue portfolio and customer journey. You will support our field of Sales Directors focussed on new business sales and you'll cultivate relationships with our high priority enterprise accounts, where our economic buyers sit within the marketing organisations of global brands.  You will work across the C-level to support our customers' business objectives with Insights and verified outcomes.

Alone or with partners, you will create new knowledge and publish headline-making thought leadership. We expect you will stand on the podium and take home some hardware. You are an intellectually curious data nerd and proud of it. But you are also an inspiring leader, coach and mentor and a world-class communicator, equally comfortable on stage, in the Boardroom, or down in the engine room, getting your hands dirty. You are a systems thinker who is entrepreneurial and stoked about being the "first-in-role. "

Building an early stage startup is not for the weak-kneed or faint-hearted. We fly economy. We're looking for an experienced leader who not only knows what great looks like but has the rare ability to both diagnose capability gaps and then build greatness, someone who elevates the productivity of their shipmates by crafting repeatable, scalable, enduring processes.  Internally, you will collaborate with every part of the business from our customer-facing teams, to our product, design and engineering teams. You will ensure that every piece of research that leaves the building under the CreativeX brand is clear-sighted, on-point and methodologically bulletproof.

We have a very clear set of objectives to discuss with the right candidate. We're small but mighty and we're growing!  If you're hungry and talented, you love to build and play to win with the team, there is a world of opportunity for you here!

What you will do:

• Build a set of repeatable, scalable research methods and practices that can serve a growing client base with timely analysis on deliverable deadlines measured in weeks, not months.
• Following CreativeX's Customer Journey Framework, create a standardised process for the ongoing delivery of client insights and verified outcomes, anchored in business value.
• Determine and implement the methodology by which the business impact of individual Creative Data Applications is analysed and calculated.
• Develop and direct ad hoc client Insights projects based on creative data, identifying relationships between creative elements and client's marketing KPIs and business objectives.
• Articulate the value of CreativeX data and its impact across enterprise clients at all levels to pave the way for how creative data can be used to measure and improve advertising effectiveness.
• Own CreativeX's commercial strategy for the delivery of Insights capabilities
• Own senior relationships with CreativeX clients and our ecosystem partners (e.g. Meta, Google, Media agencies, Kantar, IPSOS, etc.) and collaborate on joint Insights projects and original research.
• Author and publish headline-making thought leadership.
• Interpret third party and industry research to distil and communicate relevant findings across the business
• Collaborate with Client Success, Global Client Partners, Operations, Sales, Partnerships, and Marketing teams to deliver and shape an exceptional customer experience and a repeatable value model based on Insights and verified outcomes

Who you are:

• Someone who has 12+ years experience in media, advertising, technology, and analytics
• Possess in-depth, practical knowledge of the modern advertising ecosystem, including creative and media agencies, media platforms, ad units, measurement and research providers.
• A passionate student of the history, culture and craft of advertising.
• Bachelor's degree in mathematics, statistics, data science, computer science, or related field. Master's degree preferred.
• Data-driven and passionate about the power of data and insights.
• Knowledgeable in SQL, R, and Python, along with visualisation tools such as Tableau, Looker or QuickSight
• Outstanding communication and presentation skills, including comfort and poise in front of C-suite stakeholders.
• Resourceful, hard working, and solutions-oriented mindset -- you work to solve problems proactively exceeding client expectations
• Embraces ambiguity and applies experiences to come to tactical and strategic growth resolutions
• An MBA a plus, start up experience a plus

At CreativeX, we encourage applicants of all backgrounds and identities to apply for roles that align with their own interests and career trajectory. If you fit the description above and see yourself in this role, we would love to see your application!

Salary Range: $150k-180k base, plus stock options and benefits

What we Offer:

  Fully paid medical, dental, and vision (US) and Private medical insurance (UK)

✈️  Generous time off + bank holidays 

  Education budget to be used for individual learning experiences or grouped with your team for joint learning

  Annual subscription to Calm and Headspace for your mental wellbeing

  Monthly coaching to talk to a trained professional about career goals, relationships, and personal development

  Stock options as we believe that everyone should have a stake in the business

  4-month full pay parenting leave for all employees who have been with the company for one (1) year

Employee contributions to a 401(k) once they have completed their eligibility period

CreativeX provides equal employment opportunity for all applicants and employees.

 
* As part of our commitment to maintaining a safe and secure workplace, CreativeX conducts standard right to work and background checks on all potential employees. This process is designed to verify the accuracy of information provided by candidates and to ensure a safe environment for all employees. Background checks are conducted via a secure third party application and in compliance with all applicable laws and regulations.