Head of E-Commerce Merchandising - Lovisa

The Head of E-Commerce Merchandising will lead and oversee the global e-commerce merchandising strategy for Lovisa, driving online sales growth and enhancing the online customer experience. This role is responsible for managing and inspiring a high-performing team of e-commerce merchandise coordinators and specialists, setting a vision for product merchandising, and optimizing the online store's conversion rate, average order value and units per transaction. With a focus on innovation and creativity, this leader will collaborate with cross-functional teams, including buying, planning, inventory management, content, social media, email, UX/UI and digital marketing, to ensure the product assortment is aligned with customer demand and market opportunities. Through continuous analysis of sales data, market trends, and user behavior, the Head of E-Commerce Merchandising will execute strategies that elevate Lovisa's online presence and deliver measurable results.

The Head of E-Commerce Merchandising key responsibilities include:

1. Team Leadership and Management:
2. Lead, mentor, and inspire the global e-commerce specialists and coordinators to excel in their roles.
3. Foster a collaborative and inclusive team culture that encourages innovation and creativity.
4. Set performance goals, conduct regular performance evaluations, and provide constructive feedback to team members.
5. Make recommendations on how to improve global team structure to better align with business needs.
6. Product Merchandising Strategy:
7. Develop and execute the product merchandising strategy for Lovisa's online store to drive sales and conversion rate optimization.
8. Leverage merchandising team to ongoingly produce monthly content wireframes that defines the regional product narrative for each regional market.
9. Analyze market trends, customer insights, and competitor activities to identify opportunities and gaps in the product assortment.
10. Collaborate with the buying and planning teams to curate a compelling and cohesive product mix that is focussed on E-Commerce growth opportunities.
11. Website Conversion Rate Optimization:
12. Continuously analyze website traffic, user behaviour, and sales data to identify areas for improvement.
13. Implement A/B tests and other data-driven tactics to optimize the website's conversion rate.
14. Work closely with the digital marketing team to align strategies and drive cohesive campaigns.
15. Manage product recommendation strategy with the aim of capturing additional upsell opportunities.
16. Cross-functional Collaboration:
17. Collaborate with the e-commerce leadership team, including the Director of Ecommerce, to align merchandising strategies with overall business objectives.
18. Partner with E-Mail marketing team to ensure that product newness and current trends are communicated and align with merchandising objectives.
19. Work closely with the inventory management and supply chain teams to ensure stock availability and inventory planning.
20. Engage with the customer service team to gather feedback and insights for continuous improvement.
21. Reporting and Performance Analysis:
22. Prepare regular reports on key performance indicators (KPIs) related to product merchandising and website conversion.
23. Present findings and insights to the e-commerce leadership team and propose actionable strategies for improvement.

Key Performance Indicators

1. Website conversion rate
2. E-Commerce Sales Targets
3. Customer retention rate
4. Cart abandonment rate
5. Website bounce rate

Qualifications & Requirements:  

• Bachelor's degree in Business, Marketing, E-commerce, or a related field. A relevant master's degree is a plus.
• 5+ years of experience in e-commerce merchandising, preferably in the fashion, beauty or retail industry.
• Proven track record of leading and managing a diverse team in a global context across multiple time zones.
• Strong analytical skills with a data-driven approach to decision-making.
• In-depth knowledge of e-commerce best practices and the latest trends in online retail.
• Experience with website analytics tools and A/B testing platforms.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Ability to thrive in a fast-paced, ever-changing environment and prioritize tasks accordingly.
• Knowledge of international e-commerce regulations and market trends is an advantage.
• Previous experience in a hybrid role or remote work setting is preferred.

Other duties and special projects within skill and competency level as required.

Core Lovisa Competencies:

• Organisational understanding
• Flexibility
• Teamwork
• Customer service
• Negotiation
• Initiative
• Attention to detail
• Problem solving ability
• Open and honest communication
• Professional smart casual; business appropriate.  Always dress up, don't dress down
• Please refer to Style Guide

Dress Code:

In presenting an image that reflects our brands professionalism, the Support Team will present as follows: