Head of Events Marketing, Amazon Autos - Amazon

Description Are you ready to accelerate the future of car shopping and ownership? Amazon is seeking a visionary Senior Marketing Manager to drive our rapidly expanding Amazon Autos business. In this high-impact role, you will be the driving force behind our omnichannel marketing strategy, blending innovative digital experiences with immersive physical activations to captivate both automotive dealers and tech-savvy consumers. Leverage Amazon's trove of customer data and insights to target your initiatives, crafting personalized campaigns that turn passive browsers into passionate buyers. As a key partner to our business development and operations teams, you will play a pivotal part in shaping the very future of online vehicle retail. Your strategic counsel and collaborative spirit will be instrumental in aligning cross-functional efforts to deliver a seamless, customer-centric experience. Bring your entrepreneurial flair and passion for innovation to the table, and you'll have the freedom to push boundaries, test bold ideas, and rapidly scale what works. Ready to transform the way the world buys and owns cars? Join us in rewriting the rules of the online vehicle sales. Key job responsibilities 1. Omnichannel Marketing Strategy Development - Devise and execute integrated marketing campaigns leveraging both digital and physical touchpoints. Strategically participate in key industry events and consumer-facing experiences to showcase Amazon's automotive capabilities 2. Partnership & Channel Management - Negotiate favorable terms and develop co-marketing programs to drive mutual success 3. Customer Acquisition and Engagement - Leverage Amazon's customer insights and data to develop targeted, personalized marketing strategies. Implement innovative tactics, including influencer collaborations and experiential activations, to captivate the tech-savvy, millennial car buyer 4. Performance Tracking and Optimization - Establish and monitor key performance metrics to measure the impact of marketing initiatives. Analyze results, glean insights, and continuously optimize campaigns to drive improved outcomes 5. Cross-Functional Collaboration Work closely with business development, product marketing and operations teams to align on go-to-market strategies. Communicate effectively with senior leadership to report on progress and secure support for new initiatives Basic Qualifications - 7+ years of developing and managing acquisition marketing or channel programs experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Minimum 5 years of marketing experience, with a strong track record of success in the automotive or e-commerce industry Preferred Qualifications - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint - Minimum 5 years of marketing experience, with a strong track record of success in the automotive or e-commerce industry - Expertise in developing and executing omnichannel marketing strategies across digital and physical channels - Demonstrated ability to build and manage relationships with external partners and stakeholders Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.