Head of Industry Marketing Healthcare & Life Sciences, AWS Industry Marketing, AWS - Amazon

Description Are you an experienced marketing and team leader in the Healthcare and Life Sciences (HCLS) industry? Are you passionate about how technology can be used to solve business problems? Are you eager to shape the way HCLS companies innovate and modernize operations? Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps HCLS customers transform their businesses using the industry's broadest and deepest portfolio of cloud services, generative AI and industry solutions. Amazon Web Services (AWS) seeks a technically-minded, well-written, and results-oriented marketing leader to develop, lead, and execute AWS's global industry marketing strategy for the Healthcare and Life Sciences vertical. Our objective is to establish AWS as the leading cloud provider for the HCLS industry, and help industry customers make the best decisions for their businesses. This manager role will lead a team of HCLS marketing experts globally, drive collaboration across multiple areas of AWS (sales, business development, product marketing, campaign marketing, field marketing, account-based marketing, partner/alliances, etc.) to develop and execute a holistic marketing plan that meets the needs of our HCLS organization. Key job responsibilities Your responsibility is to develop and manage our vertical marketing plans focused on HCLS customers and partners, including defining the industry strategy and execution (3P events, 1P events, digital, content, account-based marketing, partner marketing, and executive engagement). You will interlock with leaders from AWS product and engineering teams, product marketing, our local marketing teams across the globe, and sales/business development, and create compelling marketing plans to help customers understand AWS services and value propositions. You will ensure delivery of industry-specific, differentiated solutions supported by thought-leadership papers, executive briefs, architectural references, and customer stories. Additionally, you'll engage with industry analysts and press to influence market awareness, perception and understanding of how AWS solutions deliver industry-specific value. You will hold high bar for marketing activities, defining success metrics, measurement methods, and reporting processes. You will work on a rapidly growing business and have the opportunity to drive impact every day alongside a broad set of stakeholders. A day in the life The ideal candidate has a passion for technology services and how they can be used to create business outcomes in the HCLS vertical, the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms for managing work. A proven track record of excelling in a data-driven marketing organization, people development and leadership, and industry subject-matter expertise are must-haves. Key job responsibilities - Lead and inspire a team of industry marketers including Account-Based Marketers, Digital Marketers, Partner Marketers, Executive & Event Marketers. - Own the strategy for all HCLS-related marketing initiatives, owning the overall execution to our top AWS HCLS customers. - Tell AWS solutions and customer stories with excellence through the HCLS industry lens and ensure they are delivered through industry-specific digital channels, campaigns, analysts, press, events and commercial organization stakeholders. - Manage the digital marketing strategy and execution including content updates including websites, blogs, case studies and sales materials. - Develop, and support keynotes at AWS and industry conferences and trade-shows, positioning AWS as the leading cloud provider for the industry. Ensure that AWS has the right content and bench of thought-leading executives to communicate that content to the industry. - Work effectively across AWS with groups such as engineering, sales, business development, public relations, analyst relations, and evangelists to shape the product vision, prioritize features, and achieve our joint business goals. - Working with our partner community, develop joint solutions, messaging and go to marketing strategy with our top advertising and marketing technology partners. - Empower field teams to effectively tell the AWS story for advertising and marketing technology with strong sales collateral and education materials. - Ability to travel both domestic and international to meet with customers, external and internal stakeholders. About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud. Basic Qualifications - A minimum of 15 years B2B marketing experience, with demonstrated experience marketing technology solutions to Healthcare and Life Sciences companies. - Demonstrated experience developing, implementing, and managing integrated marketing campaigns, including: idea generation, execution, tracking, measurement, and refinement. - Demonstrated experience developing and executing industry specific 1st and 3rd party events with Healthcare and Life Sciences organizations as the primary audience, including in-person and virtual events. - Demonstrated experience creating industry and account-specific messaging and content, branding, and customer acquisition and nurture programs - Demonstrated experience in hiring and developing geographically-dispersed teams - Demonstrated experience as a people leader managing direct reports and indirect reporting lines. - Superior oral and written communication skills with an innate attention to detail - Proven ability to analyze complex market and account dynamics and develop a marketing strategy - Ability to work independently and autonomously - Adept at presenting to senior executives (internal and external) - Willingness to travel up to 40% - Bachelor's degree - Ability to thrive in an extremely fast-paced, demanding, and ambiguous matrixed environment Preferred Qualifications - Marketing experience working with systems integrators, consultants, and independent software vendors (ISVs), with a focus on HCLS technology solutions - A career trajectory that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results - Proven experience finding creative ways to do more with less, and a track record of staying on budget - Account-based marketing experience - Partner marketing experience Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140,500/year in our lowest geographic market up to $232,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.