Head of Performance Marketing - Blue Nile

Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers, while we prioritize customer experience and extraordinary value while leading the industry in quality, product, and style. 

We are seeking a highly skilled Head of Performance Marketing to lead our in-house marketing team. Reporting directly to the Chief Marketing Officer (CMO), the ideal candidate will have full responsibility for the marketing budget and oversee team leaders across various marketing disciplines. This role emphasizes strong performance marketing and requires a strategic thinker with a proven track record in driving customer acquisition, engagement, and retention through both digital and offline channels.

Responsibilities:

• Develop and execute a comprehensive performance marketing strategy aligned with business goals to drive growth and profitability.

• Lead, mentor, and develop in-house team leaders, fostering a culture of innovation and continuous improvement.

• Fully manage the marketing budget exceeding $50 million annually, efficiently allocating resources to maximize ROI across all channels.

• Oversee all digital marketing channels, including SEM, SEO, display advertising, social media, affiliate marketing and email marketing

• Expand and optimize offline marketing efforts through OTT platforms, streaming services, podcasts, and mass media channels.

• Leverage artificial intelligence in advertising to enhance targeting, personalization, and overall campaign performance.

• Utilize advanced analytics to measure, report, and optimize marketing campaigns, ensuring maximum effectiveness and ROI.

• Stay abreast of industry trends, emerging technologies, and the competitive landscape to keep Blue Nile at the forefront of performance marketing innovation.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.

• Minimum of 10 years in performance marketing, with at least 5 years in a senior leadership role managing in-house teams.

• Proven experience managing marketing budgets of $50 million or more annually.

• Demonstrated success in managing offline channels such as OTT, streaming platforms, podcasts, and mass media.

• Experience with integrating AI technologies into advertising strategies.

• Experience in luxury brand e-commerce is highly desirable.

• Deep expertise in digital marketing tools and platforms, including analytics software (e.g., Google Analytics), marketing automation, and CRM systems.

• Strong ability to interpret complex data sets and translate insights into actionable strategies.

• Exceptional leadership and team management skills with a focus on developing and empowering team leaders.

• Excellent verbal and written communication skills, capable of influencing and collaborating with stakeholders at all levels.

• Innovative thinker with a passion for performance marketing and staying ahead of industry trends.

Benefits

At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account/Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Annual base pay: $215,000 - $240,000. Final pay rate shall be determined and is based on experience and qualifications.

R2Net will not consider sponsoring a new qualified applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.