Heavy Equipment Inside Sales Rep (Marketing Department) at Carolina CAT

Join the Carolina Cat Team

As a family-owned company under our third generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we’ve supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that’s built to last.

We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential.

Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat.

Summary

The Marketing Inside Sales Representative holds a crucial position within Carolina Cat, responsible for driving sales revenue by providing comprehensive support to both existing customers and potential leads. Their primary focus lies in converting marketing-generated leads and machine quotes into successful sales transactions. Key responsibilities include efficiently managing the sales pipeline, consistently meeting or exceeding sales targets, and engaging in regular performance reviews with management to optimize sales strategies. By maintaining an organized call cycle and actively promoting dealership services during customer interactions, they ensure accurate CRM updates and cultivate customer satisfaction. Through proactive engagement and meticulous attention to customer needs, the Marketing Inside Sales Representative plays a pivotal role in sustaining Carolina Cat's competitive advantage and fostering enduring client relationships.

Essential Functions

• Manage pipeline to follow up and transact on marketing-generated leads and machine quotes to close deals.
• Meet participation goals for machine sales and proactively close out won and lost sales.
• Participate in weekly 1:1s with manager to review daily, weekly, and monthly sales goals.
• Maintain an active call cycle with consideration for a diverse customer base.
• During customer interactions, update accurate customer account information, equipment population, and activities within CRM system.
• During customer calls, promote dealer services including construction equipment, rental, and parts and service.
• Build customer satisfaction through meeting customer needs and making warm handoffs as needed.
• Partner with sales management on coverage health (account hand-ups once sales are completed).
• Complete warm handoffs for new customers with onboarding team.
• Participate in sales training as directed by manager.
• Other duties as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

• College or technical degree required.
• Proven track record in equipment sales that demonstrates ability to consistently achieve and exceed goals.

Computer Skills

• Knowledge of Microsoft Word/Excel, inventory/order processing software, and contact management systems.

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We’re committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

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