Industry Marketing Manager - 7824-4794 - CohnReznick
Chicago, IL
About the Job
This job was posted by https://illinoisjoblink.illinois.gov : For more
information, please see:
https://illinoisjoblink.illinois.gov/jobs/12264719 As CohnReznick grows,
so do our career opportunities. As one of the nation's top Professional
Services and Business Advisory firms, we foster teams in Advisory,
Assurance, and Tax services that value innovation and collaboration in
everything they do!
YOUR TEAM.
We currently have an exciting career opportunity in our Marketing
team for an Industry Marketing Manager based out of our Chicago
office in a remote capacity.
CohnReznick is a hybrid firm and most of our professionals are located
within a commutable distance to one of our offices. This position is
considered remote which means it does not require job duties be
performed within proximity of a CohnReznick office location. However, as
a remote employee, you may be required to be present at a CohnReznick
office with scheduled notice for client work, team meetings, or
trainings.
CohnReznick is looking for an experienced marketing leader with
professional services expertise in the consumer and manufacturing
sectors. The Consumer, Hospitality, and Manufacturing Industry Marketing
Manager plays a critical role in driving the growth of the firm's
Consumer, Cannabis, Hospitality and Manufacturing industry groups by
developing marketing plans and executing marketing programs to achieve
growth objectives. This position reports to the Portfolio Marketing
Director.
WHY COHNREZNICK?
At CohnReznick, we're united by a common mission to create opportunity,
value, and trust for our clients, our people, and our communities.
Whether it's working alongside your peers to solve a client challenge,
or volunteering together at the local food bank, there are so many ways
to find your "why" at the firm.
We believe it's important to balance work with everyday life - and make
time for enjoyment and fun. We invest in a robust Total Rewards package
that includes everything from generous PTO, a flexible work environment,
expanded parental leave, extensive learning & development, and even paid
time off for employees to volunteer.
YOUR ROLE.
With a nuanced understanding of the consumer and manufacturing
industries, the Consumer, Hospitality, and Manufacturing Industry
Marketing Manager will execute marketing campaigns across paid, earned,
and owned channels to enhance visibility, shape buyer perception, create
compelling client experiences, and drive demand. The ideal candidate
will not only have professional services experience targeting these
industry sectors, but also a proven track record for driving
marketing-influenced revenue, and the desire to work in a dynamic and
innovative work environment.
Responsibilities include but not limited to:
- Research and analyze industry trends and competitors to identify
growth opportunities and help practice leaders craft an appropriate
business plan.
- Build and manage the industry marketing plan and budget.
- Drive awareness by creating practice messaging that target buyer
personas and communicates the practice's point-of-view.
- Create and execute campaigns that maximize lead generation across
all channels to strengthen the sales pipeline.
- Create and execute campaigns that support cross-selling and client
retention goals.
- Leverage practice SMEs and the content and digital marketing team to
produce and deliver thought leadership across paid, earned, and
owned channels.
- Coordinate with service marketing, regional marketing, business
development, and the proposal team to create compelling sales
collateral, develop and maintain a library of proof points, analyze
pipeline, support major industry sales pursuits.
- Contribute to pursuit and proposal efforts by maintaining compelling
templates and collaborating on personalized sales st ategies for
major pursuits.
- Utilize analytics best practices and KPIs to measure and report
success.
YOUR EXPERIENCE.
The successful candidate will have:
5+ years of professional services or relevant marketing or business
development experience.
2+ years of experience in marketing focused on the consumer, hospitality
and/or manufacturing sectors.
Undergraduate degree with a focus in marketing, business, or a related
field. A masters' degree is preferred.
Understanding of the consumer, hospitality, and manufacturing sectors.
Solid marketing and campaign planning skills, success in working with
content, event, marketing automation, web, and social marketers to
deliver campaign ROI.
Strategic and critical thinking and a consultative approach to working
with industry leaders, client service professionals, and marketing at
all levels of the organization.
Client/customer-focused mindset with the ability to leverage data
insights from the firm's marketing technology to drive growth.
Strong ability to articulate practice positioning, value proposition,
and buyer issues in written marketing and sales materials.
Strong project
information, please see:
https://illinoisjoblink.illinois.gov/jobs/12264719 As CohnReznick grows,
so do our career opportunities. As one of the nation's top Professional
Services and Business Advisory firms, we foster teams in Advisory,
Assurance, and Tax services that value innovation and collaboration in
everything they do!
YOUR TEAM.
We currently have an exciting career opportunity in our Marketing
team for an Industry Marketing Manager based out of our Chicago
office in a remote capacity.
CohnReznick is a hybrid firm and most of our professionals are located
within a commutable distance to one of our offices. This position is
considered remote which means it does not require job duties be
performed within proximity of a CohnReznick office location. However, as
a remote employee, you may be required to be present at a CohnReznick
office with scheduled notice for client work, team meetings, or
trainings.
CohnReznick is looking for an experienced marketing leader with
professional services expertise in the consumer and manufacturing
sectors. The Consumer, Hospitality, and Manufacturing Industry Marketing
Manager plays a critical role in driving the growth of the firm's
Consumer, Cannabis, Hospitality and Manufacturing industry groups by
developing marketing plans and executing marketing programs to achieve
growth objectives. This position reports to the Portfolio Marketing
Director.
WHY COHNREZNICK?
At CohnReznick, we're united by a common mission to create opportunity,
value, and trust for our clients, our people, and our communities.
Whether it's working alongside your peers to solve a client challenge,
or volunteering together at the local food bank, there are so many ways
to find your "why" at the firm.
We believe it's important to balance work with everyday life - and make
time for enjoyment and fun. We invest in a robust Total Rewards package
that includes everything from generous PTO, a flexible work environment,
expanded parental leave, extensive learning & development, and even paid
time off for employees to volunteer.
YOUR ROLE.
With a nuanced understanding of the consumer and manufacturing
industries, the Consumer, Hospitality, and Manufacturing Industry
Marketing Manager will execute marketing campaigns across paid, earned,
and owned channels to enhance visibility, shape buyer perception, create
compelling client experiences, and drive demand. The ideal candidate
will not only have professional services experience targeting these
industry sectors, but also a proven track record for driving
marketing-influenced revenue, and the desire to work in a dynamic and
innovative work environment.
Responsibilities include but not limited to:
- Research and analyze industry trends and competitors to identify
growth opportunities and help practice leaders craft an appropriate
business plan.
- Build and manage the industry marketing plan and budget.
- Drive awareness by creating practice messaging that target buyer
personas and communicates the practice's point-of-view.
- Create and execute campaigns that maximize lead generation across
all channels to strengthen the sales pipeline.
- Create and execute campaigns that support cross-selling and client
retention goals.
- Leverage practice SMEs and the content and digital marketing team to
produce and deliver thought leadership across paid, earned, and
owned channels.
- Coordinate with service marketing, regional marketing, business
development, and the proposal team to create compelling sales
collateral, develop and maintain a library of proof points, analyze
pipeline, support major industry sales pursuits.
- Contribute to pursuit and proposal efforts by maintaining compelling
templates and collaborating on personalized sales st ategies for
major pursuits.
- Utilize analytics best practices and KPIs to measure and report
success.
YOUR EXPERIENCE.
The successful candidate will have:
5+ years of professional services or relevant marketing or business
development experience.
2+ years of experience in marketing focused on the consumer, hospitality
and/or manufacturing sectors.
Undergraduate degree with a focus in marketing, business, or a related
field. A masters' degree is preferred.
Understanding of the consumer, hospitality, and manufacturing sectors.
Solid marketing and campaign planning skills, success in working with
content, event, marketing automation, web, and social marketers to
deliver campaign ROI.
Strategic and critical thinking and a consultative approach to working
with industry leaders, client service professionals, and marketing at
all levels of the organization.
Client/customer-focused mindset with the ability to leverage data
insights from the firm's marketing technology to drive growth.
Strong ability to articulate practice positioning, value proposition,
and buyer issues in written marketing and sales materials.
Strong project
Source : CohnReznick
