Influencer Marketing Coordinator - Thérapie Clinic
New York, NY 10011
About the Job
CardHeading: [Influencer Marketing Coordinator]
CardIntro: [We are currently recruiting for an Influencer Marketing Coordinator for our US region. This exciting role will oversee both Gifted and Paid Influencer partnerships]
1# About Us
Welcome to Thérapie Clinic, where our mission is to "Aspire to change people's lives", one transformation at a time. We are more than just a medical aesthetics clinic; we are a community driven by our core values of empowerment, disruption, and growth. With over 75 clinics across Ireland, UK and New York, we pride ourselves on being the leading provider of Aesthetic Medical treatments and Body Transformations.
2# About the Role
We are currently recruiting for an Influencer Marketing Coordinator for our US region. This exciting role will oversee both Gifted and Paid Influencer partnerships to support our NYC medspas in Flatiron and Upper East Side, with more to open over the next 6 months. You will report to the Head of Social & Influence and be a key member of the team. We want people to ‘Do their best work at Thérapie’ and as part of the Marketing Team, you will be integral to creating that environment and culture.
3# Responsibilities and Duties
- Supporting the Head of Social and Influence in planning strategic and tactical influencer campaigns across multiple social media platforms.
- Identify and research relevant influencers across social platforms, including Instagram, TikTok, YouTube, and others based on brand needs.
- Create and manage Influencer master sheet including all influencer and influencer audience insights incl location breakdown, age demo, gender demo etc
- Build and maintain relationships with influencers and key influencer agents/agencies.
- Negotiate fees for paid influencer partnerships, striving to get the best value for the business.
- Create influencer briefs for each paid influencer aligning with brand guidelines and campaign goals.
- Coordinate contracts, deadlines, and deliverables with influencers.
- Point of contact between the influencer (or agency) and med spa team to coordinate appointments.
- Provide influencers with trackable UTMs. Track and analyze campaign performance metrics (engagement, reach, conversions) to evaluate campaign success.
- Monitor Influencer posting times to reshare content and maximise reach on Thérapie socials.
- Support raising purchase orders (POs) and invoicing for various suppliers (influencers, agents/agencies)
- Assist with monthly budget management.
- Stay informed about industry trends, emerging platforms, and best practices in influencer marketing, and incorporate learnings into future campaigns.
4# Qualifications
- 1-2 years experience in influencer marketing (brand in house or agency)
- Prior experience managing NYC focused influencer campaigns.
- Prior experience in paid social media campaigns and performance analysis.
- Strong understanding of social media platforms (Instagram, TikTok, YouTube) and the influencer landscape.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
- Excellent written and verbal communication skills, with the ability to create engaging and persuasive briefs.
- Creative thinking and problem-solving skills, with a keen eye for detail and design.
- Experience in Microsoft Office.
- Proficiency in Microsoft Suite, including Word, PowerPoint, and Excel is a must. (Same goes for Google sheets, slides etc).
- Ability to work independently and as part of a team, with a collaborative and proactive approach to achieving goals.
- Ability to work under pressure and to tight deadlines.
- A passion for social media and influencer marketing and the beauty/wellness industry.
- Positive attitude, enthusiasm, and a willingness to learn and grow in the role.
- Marketing qualification is a bonus but not required.
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