Inside Sales Representative Rental - OHIO MACHINERY CO.

Find YOUR fit at Ohio CAT Rental Store (a division of Ohio Machinery Co)!  Join a winning culture that strives to be the top-performing, dynamic industry leader and partner of choice for the products and solutions that help our customers build, improve, feed, power, and protect our world.  Come grow your career - See what opportunities await today!  
JOB SUMMARY: 
The Inside Sales Representative for the Rental Store understands the needs of the customer, focusing on dormant and inactive accounts, prospects, and specified market segments. Through telemarketing efforts, they develop relationships with smaller customers and prospects and create leads. They will be a knowledgeable equipment resource for customers, helping them understand their equipment options, and providing access to product information, and details on Ohio CAT Rental services. Manually enters leads from Caterpillar into SalesLink and lead stages will be managed properly according to established protocol. The ISR influences purchasing decisions and generates leads. Working with the sales reps, they qualify, turn over leads, and then facilitate sales, assisting with documentation. This individual will make customer calls within a defined territory and update customer data, extend reach on marketing campaigns, and generate leads for the sales reps. The ISR maintains and updates customer information and logs all contact activity in the company CRM, Sales Link. They are also a source of information to the SARRs and Rental Representatives in their defined coverage area on activity in their respective territories based on data from Dodge, IIR, and other relevant sources.
JOB QUALIFICATIONS:
A high school diploma or equivalent is requir