Integrated Campaign Manager, Global ABM - Braze
New York City, NY
About the Job
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
The Marketing team at Braze is looking for an Integrated Campaign Manager, Global ABM to develop and execute the global account-based marketing campaigns for our Enterprise and Global Strategic segments. This role will sit on the Demand Generation team, and partner closely with Sales, Regional Marketing, Content Marketing, Strategic Consulting, Marketing Operations, and more to build multi-channel ABM campaigns (1:many) that drive awareness, engagement, and pipeline among priority accounts. This role will report to the Senior Manager, Global Strategic Marketing.
WHAT YOU'LL DO
- Execute many global ABM campaigns in close collaboration with GTM stakeholders to support growth within Enterprise and Global Strategic segments.
- Work with Creative, Strategic Consulting, Regional Marketing, and more teams to build scalable assets to be used and/or personalized for 1:few and 1:1 ABM campaigns.
- Help write and then optimize an ABM playbook for use by Marketing and Sales partners across all regions.
- Craft enterprise marketing motions for priority accounts that encourage account progression or increased intent.
- Own reporting, analysis, and readouts to stakeholders on ABM campaigns and events–ensuring performance against engagement, pipeline, and account progression goals.
- Collaborate with Regional Marketing teams in our 4 regions (AMER, APAC, EMEA, LATAM) to build and share best practices and learnings that help them develop ABM strategies and programs that align with their market needs and strategies.
- Partner with our Digital team to drive and optimize the digital strategy for ABM (display ads, paid social, content syndication, etc.).
- Build personalized web experiences and/or landing page experiences for priority accounts.
- Lead working groups organized around ABM campaigns to drive key initiatives forward and on-time completion of campaign deliverables.
- Strategically incorporate relevant events into ABM campaign plans to ensure alignment with broader ABM strategies.
- Support event execution (audience development, logistics, planning, etc.) for events aligned to ABM campaigns.
- Manage project management tools, documentation, calendar, and processes for ABM campaigns.
WHO YOU ARE
- Proven track record of building and executing enterprise marketing motions across events, email marketing, paid media, content, webinars, direct mail, and more.
- Expertise with and use of ABM technology and advanced audience segmentation, personalization, and targeting; such as: 6Sense, DemandBase, UberFlip, PathFactory, etc. (Braze currently uses Demandbase, Mutiny, Marketo, Salesforce)
- Eager to help develop and shape an ABM campaign framework that can be scaled across regions, segments, and teams.
- Natural collaborator with experience effectively leading projects with large virtual/hybrid teams, across multiple departments, regions, and cultures
- Deep knowledge of industry best practices and benchmarks for designing impactful ABM campaigns.
- Ability to manage multiple projects simultaneously with competing deadlines.
- Data-driven marketer who builds programs that achieve defined goals and ensure ROI
- 5+ years experience in Demand Gen with at least 3+ years focused on ABM for enterprise/strategic accounts in a SaaS organization.
- Self-starter with the ability to work independently and as part of a team
- Comfortable in a high-growth, high-velocity environment and defining new programs/processes that scale.
For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $92,000 - $116,000/year with an expected On Target Earnings (OTE) between $115,000 - $145,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.
WHAT WE OFFER
Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.
From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
- Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
ABOUT BRAZE
Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #3 on Great Place to Work UK’s 2024 Best Workplaces (Large), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK’s 2023 Best Workplaces in Tech.
You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.
BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER
At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.
Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.