Integrated Marketing Specialist - Carnival Global Brand

Job Description

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for an amazing Specialist, Integrated Marketing to fill this role to fill this hybrid role, which is based in our Seattle, WA office. This is a hybrid, in-office role. You’ll work in person (in office) Tuesday to Thursday each week. You’ll be responsible for leading the development of consumer- and trade-facing marketing campaigns to drive global demand generation, lead generation, customer acquisition and site traffic. This role partners with the VP, Integrated Marketing to set strategic priorities and lead the development of the campaigns that align with Marketing objectives. You work in partnership with marketing channel owners, Revenue Management, PR and Sales leaders to ensure all plans are integrated and aligned to overall marketing strategy and business priorities. You also write comprehensive creative briefs and collaborate with Marketing Operations to bring the plan to life visually. The ideal candidate is someone who has a strong background in project management brand/product storytelling and the ability to guide cross-functional groups to a cohesive and integrated output.

Here’s a summary of what Holland America Line is looking for in its Specialist, Integrated Marketing. Is this you?

Responsibilities

• Drive the development of campaigns and activations that ladder to a 12-month Global Marketing Calendar and align with approved brand and product messaging. Partner with the VP of Integrated Marketing to gain internal alignment. 
• Collaborate with and motivate a cross-functional team of global marketing channel owners to develop integrated marketing plans that deliver on business priorities. Ensure alignment, integration and timely launch of all plans. Schedule appropriate meetings to ensure all channel owners are informed.
• Craft and present a comprehensive and motivating brief for all campaigns to marketing channel owners, internal Marketing Operations and/or external creative agency. 
• Manage communication around calendar updates/shifts to assure all stakeholders have clear understanding on what content to feature in their channels and how they ladder back to overall strategic priorities.
• Collaborate with Marketing Operations team to ensure all messaging and visual representations ladder back to overall campaign goals.
• Prepare PowerPoint presentations that share marketing campaign recommendations and also post-campaign outcomes to key business stakeholders, including Revenue Management, Marketing & Sales Leadership and Executive Leadership Team.
• Additional projects and duties as assigned.

Requirements

• Bachelor’s degree in marketing or related profession preferred.
• 3+ years of experience in brand or product marketing.
• Proven experience in cross-functional collaboration and the ability to influence, work collaboratively and gain consensus.
• Strong creative, planning and conceptual skills.
• Highly agile with strong prioritization, organization, and project management skills. Keen attention to detail while still seeing the big picture.
• Excellent interpersonal skills that build trust, resulting in effective working relationships across the company.
• Ability to anticipate how a decision made can affect other departments’ operations and/or morale.
• Proactive, self-starter and excited to learn about and implement new types of marketing program.
• Must be legally authorized to work in the United States.  Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

What You Can Expect 

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k) 
• Employee Stock Purchase Plan 
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives 
• Base Salary Range: $88,100 – 119,000. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture…Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.  Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA) 

Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

#HAL