Interactive Marketing Coordinator - Village Green

The Interactive Marketing Coordinator at GREENWORKS Studio is responsible for managing and enhancing the prospect and resident experience across various digital channels. This includes overseeing reputation management, local listings, social media, email campaigns, and online events. The role will focus on updating online assets, streamlining digital marketing processes, and supporting digital marketing activities.

Reputation & Local Listing Management:

• Manage and monitor reputation and local listing services, including online review monitoring, social media account set-up/transfer, and local listing updates.
• Respond promptly and professionally to online reviews across platforms like Facebook, Google, Yelp, and others, addressing concerns and resolving issues.
• Analyze online sentiment to identify trends and areas for improvement.
• Provide training and technical support to onsite and corporate teams to troubleshoot issues related to reputation and local listings.
• Manage employee access to Meta across all Village Green communities.
• Oversee listening and engagement across properties, identifying opportunities for engagement.

Social Media & Content Management

• Oversee the setup and ongoing support for social media posting tools and services.
• Collaborate with the Digital Marketing team on content creation and management for social media.
• Ensure all content aligns with brand guidelines and improves based on performance metrics and feedback.
• Assist with transferring digital assets, setting up new advertising and campaign agreements, and updating social media channels during acquisitions or dispositions.

Email Campaigns

• Manage email drip campaigns to ensure timely and relevant messaging to prospects.
• Continuously improve email content based on feedback and performance metrics.

Collaboration & Support

• Work with Village Green associates and other departments to ensure consistent brand messaging across local and social media platforms.
• Provide training and support to staff on best practices for managing online reputation and social media strategies.
• Assist the Digital Marketing team with audits to ensure the accuracy of digital presence across platforms.
• Collaborate cross-functionally to ensure alignment of marketing efforts with overall communication strategies.

Project & Ticket Management

• Assist in managing the GREENWORKS Studio media plan dashboard and track audits to ensure accurate reporting.
• Manage incoming Digital Marketing tickets, triaging them to appropriate team members or troubleshooting issues related to reputation, listings, and social media tools.

Engagement & Customer Satisfaction

• Develop and execute customer engagement strategies to drive customer satisfaction and loyalty.
• Track and report on key performance metrics, including engagement rates, response times, and satisfaction scores.
• Stay up-to-date with emerging trends and technologies in digital customer engagement and offer recommendations for improvement.

Required Skills & Abilities

• Strong writing, editing, and proofreading skills.
• Excellent verbal and interpersonal communication skills.
• Proficient in sentiment analysis tools and techniques.
• Strong analytical skills with attention to detail.
• Experience with reputation management, local listing services, social media management, email drip campaigns, and digital audits.
• Strong project management and organizational skills.
• Ability to work collaboratively in a team environment.

Experience

• 1-2 years of experience in customer engagement, customer service, or a related field.
• Experience in the property management/apartment marketing industry is a plus.

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply. Our locations are drug-free and pre-employment drug tests and physicals are required. Background checks are also required before employment begins.