International Development Support Manager - Dickey's Barbecue Restaurants, Inc.
Dallas, TX
About the Job
Legit. Texas. Barbecue.
Dickey's Barbecue Pit is a true American success story. In 1941, Travis Dickey, a WWI veteran, opened the first Dickey's Barbecue Pit in Dallas, Texas. Dickey was a true Texas character blessed with the gift of gab and the love of authentic, slow smoked barbecue. In the beginning, Dickey’s Barbecue Pit was truly a family operation with Travis working the block and Miss Ollie Dickey serving sandwiches. Space on the restaurant sign was rented out to help pay the startup costs for the restaurant and the menu was limited to beef brisket, pit hams, barbecue beans, potato chips, beer, bottled milk and sodas.
To further the family tradition, Roland Dickey, Jr. became Chief Executive Officer in 2006. As the fast casual franchise continued expansion, Roland Dickey, Jr. transitioned to CEO of Dickey’s Capital Group and his wife, Laura Rea Dickey made the move to CEO of Dickey’s Barbecue Restaurants, Inc. Today, the Dickey family still serves up the same quality barbecue recipes handed down for generations coupled with the same brand of southern hospitality, only on a much larger scale.
DICKEY’S is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex (including pregnancy), gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws.
Position Summary:Job Summary
In the capacity of the International Development Support Manager, this individual provides a crucial support function in maintaining brand standards globally as well as the development of materials in support of ongoing licensee development and promotion of the Brand. The role serves as a primary interface amongst Global Partners, Dickey’s Marketing, Finance, Development and Operations Teams on key functional needs around Brand Standards Guides, Acceptable Use Guidelines and Approvals, and Development of Brand Identities by country by partner.
Responsibilities include, but are not limited:
- Protect integrity of the brand by teaching, guiding and measuring performance in all areas of business. Enforce brand standards in all cases.
- Coach, guide, mentor and/or educate upon restaurant financial profitability opportunities.
- Review profit and loss statements (P&L) and provide recommendations to increase profitability.
- Provide marketing and branding consulting support to existing and new global partners.
- Consult upon restaurant development topics.
- Project manage and act as the liaison between international partners and home office support teams.
- Support brand excellence by leading, coaching and training international franchisees in all aspects of business.
- Manage and maintain supporting resources and materials.
- Define marketing objectives and set measurable KPIs and goals to be achieved per market/region (including increasing brand awareness and other brand health metrics).
- Develop and effectively communicate marketing plans.
- Establish social media strategy and oversee implementation, with an understanding of social media guidelines by country.
- Use internal and external data to measure and optimize all marketing campaigns and initiatives.
- Provide strategic marketing/media guidance to franchise partners as needed.
- Coordinate brand usage and guide development of further brand extensions between partner organizations and Dickey’s Barbecue Restaurants in Dallas, Texas.
- Coordinate needs for collateral to support new and existing international partners.
- Project manage new store opening and support processes.
- Implement and oversee execution of go-to-market strategies and tactics.
- Develop and maximize budgets.
- Manage and evolve programs and processes to ensure store profitability.
- Monitor market trends, products, consumer and competitors’ activities to identify key opportunities/threats.
- Conduct market research as needed.
- Host calls with international partners and vendors as necessary.
Experience and Pre-Requisites:
- Bachelor’s degree in marketing, finance or business; or related work experience
- International support experience required.
- Restaurant operations experience required.
- Digital marketing and social media acumen required.
- Ability to work independently.
- Propensity to solve issues and problems.
- Ability/willingness to work in Dallas based office, this role does not include a relocation package.
- Ability/willingness to participate in business calls outside of traditional work hours to support international business needs.