Internship, Digital Marketing - Kendo Brands

Job Description

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals.
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, KVD Beauty, Ole Henriksen and Lip Lab.

ABOUT SUMMER 2024 INTERNSHIPS

The Kendo Brands Summer Internship is a paid 10 week Program focusing on an assigned project while being introduced to and fully integrated into the daily activities of your team. For Summer 2024, our program will be hybrid from our downtown San Francisco Office. Interns will work from home every Monday and Friday, and will come into the office on Tuesday, Wednesday, and Thursday. Interns will get the opportunity to explore a department and learn about developing a career at a beauty brand incubator. Our program will include exposure to senior leadership, networking opportunities, and regular check ins on internship status. Interns will also get an opportunity to learn more about LVMH and how Kendo fits into the LVMH family.

Applications for the 2024 Internship Program will be open from February 8th to February 23rd. Salary for all internships will be $23/hour. We encourage students of diverse backgrounds to apply including but not limited to race, ethnicity, gender, LGBTQ+, military status, and people with disabilities.

Qualified Candidates must be rising juniors, seniors, or 2024 graduates of an accredited college or university. You must be legally authorized to work in the US and able to work 3 days a week in our downtown San Francisco Office. Candidates must be able to work either June 3rd to August 16th or June 24th to September 6th.

SUMMARY

The Digital Marketing Intern at Kendo will be part of the Digital & eCommerce organization, directly supporting & shadowing the performance marketing team but also participating in some key day to day responsibilities for the CRM team as well. The performance marketing team is responsible for amplifying our products and brands through digital advertising channels (paid search, paid social, affiliate marketing, etc.) that inspires existing customers and new potential customers to browse & shop on our ecommerce websites (fentybeauty.com, olehenriksen.com, etc.). The CRM team is responsible for driving customer retention & loyalty, managing customer analytics & all customer communications through Email & SMS marketing channels. This is a great way for an intern to 'dip their toes' into all the digital marketing channels supporting an ecommerce business, both paid and organic.

RESPONSIBILITIES

• Own a channel competitive analysis project to be researched, developed, and presented by the end of the program. Project will include a significant amount of data analysis as well as competitor analysis to provide business recommendations and insights that our teams can integrate into our ongoing strategy. This project may also be collaboratively integrated with the other digital team intern.
• Take on day-to-day executional business support, to include managing channel marketing calendar to informing external agencies & partners of upcoming activations and promotions, preparing requirements for campaigns across channels, organizing creative assets, setting up tracking URLs, etc.
• Support briefing creative assets for campaigns
• Learn how to use key analytics platforms and support campaign and channel performance reporting
• Ad hoc projects and support

REQUIREMENTS

• Current undergraduate student (rising junior, senior, or soon-to-be graduate) pursuing a Bachelor's degree, preferably in Marketing or related field
• Demonstrated interest in the beauty industry, ecommerce, and digital marketing with previous relevant internship/work/project experience a plus

• Ability to multi-task with excellent follow-through and task completion
• Strong oral and written communications skills
• Strong team player, ability to work with diverse cross-functional teams
• Creative problem solver with sense of curiosity; able to work independently to produce quality results
• Proficient in Microsoft Office applications: Word, Excel, PowerPoint, Outlook