Internship – Consumer and Market Insights - General Mills

General Mills was named #1 Best Place to Work for New Grads by Forbes and one of the Top 100 Intern Programs in the US. 

WHAT IS THE ROLE OF CONSUMER & MARKET INSIGHTS AT GENERAL MILLS?

Consumer & Market Insights (CMI) is General Mills’ Marketing Research group. We exist to anticipate, inspire, and fuel business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.

WHAT WILL I DO? 

As a CMI Associate, your career will be developed through a variety of research positions, roles, and assignments. Our blend of putting the consumer first, cross-functional exposure, and focus on personal development all add up to an exciting career opportunity at General Mills.

• Research and develop innovative new products and effective advertising to provide guidance and influence on business needs that will deliver added value to our customers and consumers.
• Serve as the voice of the consumer to understand and synthesize consumer preferences, trends, and values.
• Analyze consumer market research to understand key market data to guide decisions that will drive shareholder growth.
• Influence key stakeholders, internally and externally, on critical brand and product decisions.

Interns will experience a robust 10-week program leading business critical projects.

WHY INTERN AT GENERAL MILLS? 

As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth.

General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Blue Buffalo, Pillsbury, Yoplait, Old El Paso, Totinos and more.

Headquartered in Minneapolis, General Mills generated fiscal 2024 net sales US $20 billion.

WHERE WILL I WORK?

World Headquarters, Minneapolis, MN

To learn more about our World Headquarters location and the surrounding area click here!

IS THIS YOU?

• Pursuing a B.S. or B.A. Degree in Business, Marketing, Market Research, Statistics, Mathematics, Data Analytics, Psychology or Sociology
• Leadership Experience
• Preferred graduation dates are Winter 2025 or Spring 2026

HUNGRY FOR WHAT’S NEXT?

• Internship is 10-weeks in Summer 2025
• Relocation assistance and optional subsidized furnished housing available (if eligible)

The hourly rate for this position is $26.54/hour. At General Mills we strive for each employee’s pay at any point in their career to reflect their experiences and skills for their role. The pay for this role represents numerous factors considered in the hiring decision including, but not limited to, educational degree in process, major of study and year in school. Beyond pay, General Mills offers a competitive Total Rewards package focusing on your overall development, including subsidized housing & relocation (if applicable & requirements are met), a summer of learning and fun, health benefits, wellbeing support and perks. Specific benefits may vary by role, location, and other employment status factors.  

Applicants for employment in the US must have Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with General Mills (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.