Lead Copywriter (CRM) - Merkle

Dentsu Creative US is comprised of audacious thinkers and award-winning collaborators across the United States who blend local knowledge with global expertise.

Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future. We do it daily for notable brands.

Our borderless approach allows us to assemble great people around each brief, tapping into the expertise of the 9,000+ people in dentsu international’s global creative network. This integrated model also allows our talent to learn about and explore the range of career possibilities within Dentsu Creative.

We’re searching for a Lead Copywriter to join our Promotions and Loyalty team, working with our latest win as CRM agency for this beloved frozen dessert quick serve restaurant. Reporting to the Group Creative Director, Performance Creative, you will create digital performance-driven work that supports email campaigns and direct response channels while satisfying the branding requirements of our clients.

• You will write content for email campaigns, push notifications, SMS, and MMS messaging while satisfying the branding requirements of our clients.
• You will develop on-brand creative activations rooted in strategy that serve as a framework for bringing art and messaging to life for specific audiences, across channels.
• You will partner with our teams to create concepts that enhance response strategies and achieve client goals.
• You will apply audience insights, strategic frameworks, and direct response best practices to your work.
• You understand unique audiences and creating content that is relevant to each.
• You will stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).55
• You will present work both internally and to our clients while building client relationships.

• 5 years minimum digital copywriting experience in creative advertising and performance creative
• Bachelor's Degree in Advertising, Marketing or related field, required; in lieu of degree, equivalent experience in a relevant field required
• Experience working with the nuances and requirements of writing for Email Campaigns, Push Notifications, SMS and MMS messaging
• Working knowledge of web usability/accessibility, advertising technologies, and development methods
• Brand development experience

The anticipated salary range for this position is $68,000 - $110,400. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com #LI-RB1 #LI-Hybrid

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.