Lead Generation Specialist - Grand Canyon Education
Phoenix, AZ 85001
About the Job
Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.
As a Marketing Specialist at GCE, you will play a crucial role in driving lead generation and managing digital marketing campaigns. You'll work closely with our media team to develop and execute strategies across various platforms. At GCE, we offer a remote work environment where you'll have the opportunity to grow your skills and make a significant impact on our marketing initiatives. Join our team and help drive innovation in educational marketing!
What you will do:
- Develop and manage small to medium-scale Paid Search, Paid Social, and Display advertising campaigns to drive lead generation
- Create comprehensive project plans for campaign launches, including planning, management, and execution
- Analyze client needs and translate them into effective marketing strategies
- Manage and optimize relationships with third-party media and affiliate marketing vendors
- Develop and execute affiliate marketing plans, including budget allocation and performance monitoring
- Collaborate with compliance services to ensure all marketing materials adhere to brand guidelines and legal requirements
- Participate in regular video conferences with internal teams and external stakeholders (minimum 3 per week)
What you will have:
- Bachelor's degree in Marketing, Communications, or related field
- Proven experience in digital marketing and lead generation campaigns
- Experience with Google Ads, Facebook Blueprint, or other relevant platforms
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent project management and organizational skills
- Proficiency in digital marketing tools and platforms
- Strong communication and interpersonal skills
- Ability to work collaboratively in a remote environment
- Certificate in Google Ads, Facebook Blueprint, or other relevant platforms
- Knowledge of Excel
Why work at GCE:
Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan
Generous time off plan and 11 paid holidays
Paid time off to volunteer in the community or at GCU sponsored events
We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program
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